More Marketing Lessons from a Master Fisherman
Mini Me did it again.
I spent last week in Wyoming, fly fishing with my high school pals.
My son, Jake, joined us. And as Mini Me always does, he schooled us.
A few years ago, Jake and I went fishing in Colorado. He caught 47 fish. I caught two.Ā 
Ā (That story and its related business lessons:Ā here.)
This time wasn’t quite so bad. In our first morning on the North Platte together, he caught 24. I caught 3.
In a word, here’s how he did it:
Adjustments.
Jake was in constant trial-and-error-mode, adjusting as he went.
If one fly wasn’t working, he’d tie on another.
If he suspected the underwater “nymph” he was using was not floating deep enough, he adjusted the depth.
When he’d catch some fish, he’d work with the same set-up — until it stopped working.
And then he’d adjust again.
Meanwhile, I was standing in the middle of the stream, thinking, “Fishing’s kind of slow this morning.”Ā 
It wasn’t the fishing that was slow.
I was slow…
…to adjust.
Reminds me of one of my colleagues in Dave Dee’s Elite Mastermind Program.
He hosted some webinars to promote his business. They didn’t work. Prospects weren’t biting.
He told us he planned to scrap webinars.
Dave preached patience…
…and adjustments.
He told us about a client who almost scrapped webinars when they didn’t work at first.
But, instead, he adjusted and adjusted and adjusted some more…
…until his webinars began to rake in prospects and sales…
…just like Mini Me raked in trout.
Stick with it and adjust. It works on the trout stream It works for webinars. It works for email and other marketing media.
You’re invited…
Speaking of email, Dean Isaacs and I are hosting a 5in25 training today:
5 Ways to Build Your Email List — Without Paid Ads.
The training is free, but you have to register in advance. Do thatĀ here.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
