Why “Society” is Not to Blame if Your Biz Falters
I crossed paths this morning with a coach who struggles to turn prospects into clients.
Over the past month, she struck out seven times in a row with prospects who met with her (four) or talked with her (three).
Her take? “Society” doesn’t understand what coaches do or, worse yet, there are “social prejudices” against coaches.
Because of this, “…getting a substantial full-time income from coaching is going to be very, very, difficult,” she said.
Her hope: “In a few more years the perception of coaches will change.”
Oh my!Ā 
As this poor woman waits for society to get over its anti-coach prejudices, other coaches build lucrative businesses.
How are they doing it? They…
…focus on the things they can control.
“What are the benefits of YOUR coaching? What transformations do you deliver for your clients?,” I asked the coach.
I added: “When you go 0 for 7 with prospects who schedule a call with you, something is wrong either with 1) your lead acquisition (you’re attracting the wrong prospects) or 2) your message (or both). If you blame this on industry perception/awareness, you’re missing the point. You’re focusing on things you can’t control…
“…You can control how you acquire leads. And you can control your message.”
In September, I’m opening a few seats in a my do-it-with-you mastermind where we’ll work together on both lead acquisition and creating client-attracting messages.
Want to control what you can control and join me in this program? If you’d like the details, reply to this email with “Control.” I’ll circle back with the details.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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