Monday Mash-Up ~ 2023.03.20

You’re Invited
Two Great Events on Thursday

Join me this Thursday, March 23 for back-to-back, business-building events. 

Mastermind Book Club: 2:30 pm ET, 1:30 CT

Ted Prodromou and I will lead a conversation about this month’s Book Club selection — “Magic Words” by Jonah Berger. You don’t have to read the book to join the conversation. Join the club (it’s free) to get the Zoom link for Thursday’s meeting.

5 Tips to Identify and Remove the Revenue Roadblocks in Your Business: 3:30 pm ET, 2:30 CT

A 5in25 Training – 5 tips in 25 minutes, plus Q&A…

During this live-on-Zoom event, Dean Isaacs and I will reveal:

 Why smaller is better when choosing a viable target market.

 How to rethink your approach to selling to overcome fear and land more clients.

 The fastest way to generate more revenue — quickly.

 What to do when “engaged” prospects don’t buy. 

All this and more, delivered in 25 minutes.

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Recommended Reading / Viewing
So Bad, They’re Funny

A British music collector has launched an exhibit called The Worst Record Covers in the World. 

The collector, Steve Goldman, told The Guardian that the first rule for choosing a cover for the exhibit: “It has to make me laugh.” 

From what I’ve seen, Steve chose well. 

Here’s the article from The Guardian about the exhibit. And here’s a video about Steve’s collection. 

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Recommended Viewing / Listening
How to Run a Business, Not Have It Run You

The latest episode of my podcast, The Story Power Marketing Show, with guest Janine Bolon

Janine Bolon has always loved figuring out how things work. A scientist to her core, she craved to dig into the mysteries of life and understand why things are the way they are. After working in the pharmaceutical industry for 15 years, she dropped out of corporate America to homeschool her four children. She has always had a side business in her life and shares with others how to manage a well-lived life of children, family, friends and clients while not suffering from burnout. Her 12 books, 91 online courses, four podcast programs and radio show all express her desire to share her systems & routines with others.

DISCUSSED IN THIS EPISODE

~ How Janine started a thriving business when she was just 10 years old (1:58)

~ Why you need the courage to say no and stand by your values (7:51)

~ How to avoid burn out (15:49)

~ The importance of clarity (20:00)

~ The importance of understanding profit margin (25:13)

~ The “work-life balance” myth (30:29)

~ How to connect with Janine (33:33)

Excerpt video: here. 

Full episode video, audio, and show notes: here. 

If you like what you see and hear, please review the show wherever you get your favorite podcasts.

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Recommended Reading
The Truth About Winter by Dixie Gillaspie

You can order your copy starting tomorrow. (Only for Kindle right now, the print book will be available in two weeks.)

And you can sign up to attend one of the two launch parties — live Zoom events with Dixie, her publisher (Michael Beas) and her editor (Maria O’Rourke). Michael will interview Dixie about the book, and the audience will have the opportunity to ask questions.

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Wise Words…
…From Dixie Gillaspie

“Do you ever ask yourself how much better your outcomes might have been if you’d prepared for the best?”

– Dixie Gillaspie