Monday Mash-Up ~ 2022.10.03

Recommended Viewing
What Makes Us Feel Good About Our Work

Dan Ariely is a brilliant behavioral economist (more on him below) who explores what motivates us — at work, when we shop, in our relationships, and more. In this TED talk, Ariely describes two fascinating studies that reveal what drives us in the workplace.

Recommended Viewing / Listening
You Need the Right Story to Lead Your Followers Into Battle

New on The Story Power Marketing Show podcast:

The great Mick Spiers. What a great conversation we had.

Mick is the CEO and Founder of The Leadership Project; the host of The Leadership Project podcast; a keynote speaker; and the bestselling author of the book “You’re a Leader, Now What?”

His mission is to empower leaders with the knowledge and skills they need to create amazing teams and amazing workspaces so that people fall in love with their jobs again.

Discussed in this episode:

• Many are told that they need to be a great storyteller to be a great presenter and marketer, but powerful storytelling is also an invaluable tool for leaders.
• The leadership crisis we see in the world today with declining engagement and increasing stress levels for all involved.
• The role of storytelling in a leader’s approach to inspiring people into meaningful action around a worthy cause.
• What everyone is really looking for in the workplace

Here’s an excerpt video. 

Full episode video and audio: here. You also can find the podcast by searching for “The Story Power Marketing Show” wherever you find your favorite podcast.

Recommended Reading
Predictably Irrational

Speaking of Dan Ariely, I’m rereading one of his books I love — Predictably Irrational. Powerful lessons for marketers, business leaders, parents — or anyone else who wants to understand how people tick and why they behave as they do.

Here’s the key idea: Economic theory assumes that individuals and markets are driven by rationality. They’re not. Humans are irrational creatures. But they are predictably irrational.

Behaviorial economist Dan Ariely reveals the predictable patterns that drive human behavior and how knowing them can give you an edge in business, personal relationships, and all facets of life.

Ted Prodromou and I have chosen this classic as our October selection for the Mastermind Book Club. 
 
Every month, Ted and I choose a book for club members to discuss. The club is free to join. Here’s the signup link.

You can read the book – but only IF YOU WANT TO. 

In the MBC community, members will share short videos, blog posts, and other conversation-starters. 

You can comment and participate in any conversation you choose…

…or you can start your post/conversation. 

On the fourth Thursday every month, we gather online for a Book Club meeting.

The idea: 

• Share insights drawn from the book.
• Discuss how to apply those insights to improve your business.
• Celebrate success as you or other members implement

The key word above: IMPLEMENT. 

Recommended Reading
Eight myths about marketing automation

I like this article from Marketing Profs about automation. If you want to scale your marketing activities and business, automating repetitive tasks is critical. This article is a great resource for people just getting started with marketing automation or for those already trying but struggling to implement key tasks. (Note: Email registration required to read second half of article).

Wise Words…
…from Woody Guthrie

Woody Guthrie was just 55 when he died on this day (Oct. 3) in 1967. He said this…

“Any fool can make something complicated. It takes a genius to make it simple.”