You’re Invited (Today)…

If you’re free today at 3 p.m. CENTRAL, here’s an idea…

Be my guest as I reveal…

9 secrets to write client-attracting, story-powered content (the Joe Sugarman way).

Here’s what you’ll learn…

• Eight “magic” words that transform readers from tuned-out do-nothings to turned-on buyers
• The single, most important thing your copy needs to keep prospects’ attention and inspire them to act
• A stealthy, yet ethical, way to answer prospects’ objections –  before they even raise them
• A powerful way to prove your products/services are better than your competitors’
• How to motivate a hesitant prospect to be an eager buyer

Plus, I’ll tell you a story about how the Sunglass Association of America had a hissy-fit over the ad I’ll be unpacking today…

…and what that story can teach you about attracting prospects and closing sales.

The ad in question? Copywriting great Joe Sugarman’s first print advertisement for BluBlocker sunglasses. It’s a classic, loaded with marketing lessons…

…And I’m going to unpack it all at today’s session. 

A first-ever, one-time opportunity

After Joe died last week, I told members of my Story Power VIP Coaching Program that I’d dissect that ad and share some Sugarman lessons with them at our March 28 meeting. 

I later decided to invite my email subscribers to join us at our member’s-only meeting. 

I have never, ever (not once!) opened a Story Power VIP training session to non-members…until now. 

I’m making this exception to honor Mr. Sugarman and spread his sweet marketing goodness.

I’ll record the meeting for members. But I won’t make that recording public for non-members. 

So if you want a taste of the Sugarman secrets, click the button to reserve your spot.

We’ll start promptly at 3 p.m. CDT (1 p.m. PDT) and run for <45 minutes.