How are B2B vs. B2C Marketing Different? You May Be Surprised…
I crossed paths the other day with a struggling marketer who said, “I’m having trouble distinguishing B2B copy from B2C copy and I feel so dumb.”
No need to feel dumb, I thought. That’s a common question.
How does marketing and copy change when selling to businesses (B2B) versus consumers (B2C)?
Another marketer chimed in with a great answer:
“B2B copy is B2C copy. You’re always writing to a person. Whether you’re selling shampoo to stay at home mom, or selling services to an inventory manager. Identify the person that makes the decision, and write to appeal to them.”
You’ve heard me say it: Put yourself in your prospect’s shoes.
Where are they now? What keeps them up at night? What frustrates them?
What problem would they like to solve? Where do they want to go? What do they wish to achieve?
Paint a picture of that journey from before to after. Reveal how your product or service enables the journey.
B2B or B2C? Doesn’t matter. You’re always writing to the person.
What do you think? I’ve posted this on LinkedIn and would welcome your thoughts. B2B vs. B2C marketing — What’s the difference?
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
