Monday Mash-Up ~ Vol. 2, Ep. 30

fisherman

Recommended Reading
Marketing Lessons from the Gettysburg Address

Marketing master Daniel Levis is one of my mentors. He writes lots of great blog posts. But this post — that I saw yesterday — stands out as one of my favorites.

Daniel unpacks the Gettysburg Address, compares Abraham Lincoln to Clayton Makepeace (a copywriting legend), and offers MANY great tips relevant to all of us who wish to generate client-attracting content.

This is a post I’ll file away to read again and again.

Recommended Viewing
“If You Want to Win the Game, You Have to Stay in the Game”

In last week’s Mash-Up, I shared some great business-building tips from Jeff Walker, one of the world’s most successful and sought-after online marketers. More Jeff Walker today.

I love this video he released last week: Stamina for Marketing and Life. It’s short (< 3 minutes). But it’s loaded with great advice for anyone who’s pursuing a goal in business and life. I’ll have more to say about this video in another email.

From the Archives
Powerful Business Lessons from a Master Fly Fisherman

A few years ago, I spent a day fly fishing with my 20-year-old son in Colorado. Jake caught 37 trout. I caught two.

Yep, I said two, as in…”I’ll have TWO scoops of vanilla with my humble pie.”

I used to be the top-dog fisherman in the family. I was Dad — the guy who taught the kid what I know.

So much for that. Months later, after working through the seven stages of grief, I reflected on that fishing trip with awe and pride. And I wondered how Mini-Me caught 37 fish in one day.

“What’s your secret?” I asked.

I reveal Jake’s answer — which offers a profound lesson for business and life in this article I posted last week on LinkedIn.

A request… I’d love to get your feedback on this article. Please share your thoughts in the comments section below the article.

Recommended Viewing and Listening
Rest in Peace, Nanci

Singer-songwriter Nanci Griffith passed away last week.

I discovered her in the early 1990s. My wife, Melissa, and I fell in love listening to her tunes.

The video below features one of those tunes — a simple, beautiful love song called “Love at the Five & Dime.”

Mary Gauthier is another singer-songwriter I love. She came up after Nanci. And Mary counted Nanci among her inspirations and mentors. Mary posted this tribute to Nanci on Facebook last week. It’s a tear-jerker.

Notable QuotableKeep Track of the Inspiration

Filmmaker James Cameron celebrates his 67th birthday today. He said:

“Inspiration can hit you in the head at any time in any context. It could happen in a conversation. Talking to someone at a party, you can get an idea. But you’ve got to remember those inspirations.”

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

3) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

4) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

5) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

6) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.