🔑 The Key to Turn Social Followers Into Buyers
Want to hear a mind-blowing stat about social media?
The average engagement rate for an Instagram account is 0.6%. That means six people out of 1,000 engage with the content in some way.
And what about those “influencers” who have cracked the code, built giant followings, and mastered this medium? Their average engagement rate is 1.2%
🤯 🤯 🤯
So says Miriam Schulman who teaches artists (and others) how to transform their passion into profits.
Miriam spoke yesterday at Brian Kurtz’s Titans XL mastermind.
Her topic: “INSTA-CONNECT” — how Instagram helps her connect with prospects and build her business.
You may be thinking: “Wait… A 0.6% engagement rate, and she’s touting Instagram as a critical part of her marketing machine” (That’s what I was thinking during the presentation).
Miriam’s answer: “You can’t just rely on social media.” You have to turn Instagram followers into email subscribers.
The average email open rate across all industries is 24%, Miriam said. (My open rate is much higher, and yours can be too — if you deliver info-taining emails like this one).
That means you’ll have 24 “engagements” (opens) for every 100 emails you send. Want 24 engagements on Instagram? You need 4,000 followers — on average — to get 24 engagements, Miriam said.
Her bottom line:
“Email is still the king… It’s much easier to make money building an email list.”
What does this mean for you and your business?
Social media works best when you treat it as a list-building machine.
If you wish to do your thing on social media…
…develop and implement strategies and tactics to convert followers and friends to email subscribers.
Then deliver info-taining, story-powered emails to turn subscribers into clients.
I can help you with that info-taining, story-powered emails thing.
See the p.s. below for options.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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