RecomMONDAYtions ~ 2024.06.24

Hydrangea (#AllThisUsefulBeauty)

Recommended Video

🎯 How NOT To Make an Offer (And What to Do Instead)

From the YouTube description: “When it comes to making the offer – the moment you let your prospects know about your product or service and then ask them to give you money for it – there’s a mistake almost every business owner makes at some point. It mostly comes from a desire to serve. But not only will it cost you sales… it’s not good for your prospects, either.”

This is a great video for coaches, consultants, and anyone else who packages their expertise for sale to serve clients.

Recommended Reading

🔎 Be a Noticer (Your Creativity Depends On It)

I love this post from Jay Acunzo. It’s long, but worth the effort. Get to the bottom half and you’ll discover things that will make you a better content creator.

Recommended Event (Reminder)

🧲 LinkedIn Masterclass Workshop

My friend (and Story Power email subscriber Jon Keel) is a LinkedIn master who will host a free LinkedIn Masterclass Workshop on July 9-11. Three days, one hour per day (4-5 p.m.) to discover how to use LinkedIn to become the recognized authority in your marketplace, have people reach out to you prequalified to do business with you, and get yourself up to date on the latest LinkedIn changes.

I’ve learned tons about LinkedIn from Jon. This will be a great workshop.

Recommended Video / Podcast

💡 How to Maximize Your Video Content: Content Splintering and Intelligent Repurposing

When I interviewed Atiba De Souza for my podcast last year, we covered so much ground in the first interview we decided to record a second session. Atiba was my first and only consecutive episode guest. Here’s episode 1 and episode 2.

Recently, the great John Jantsch interviewed Atiba on The Duct Tape Marketing Podcast. More video marketing brilliance from Atiba — and more up-to-date than the April 2023 episodes on my podcast.

Podcast (The Story Power Marketing Show)

📡How to Turn Your Expertise Into a Lucrative Teaching Business (with Olly Richards)

Olly Richards had a series of random careers, from jazz musician to English teacher, before eventually starting a blog ( on his passion – language learning – and growing it into a $10 million online business.

Today, he writes a newsletter at teaching other online entrepreneurs how to scale their businesses to 7+ figures, using StoryLearning as a “living case study”.


~ How to Use Your Passion to Build a Lucrative Online Business

~ Ways You Can Monetize a List of Subscribers

~ The Myriad Ways to Partner With Other Newsletters

~ The Truth About Calculating Lifetime Value of a Customer

~ How to Understand Cashflow in a Marketing Business

~ The First Step to Building a Learning Business



Case Study: Anatomy of a $10M Online Education Business (118 pages)

Social Media:





View/listen on the Story Power Marketing Show website or wherever you get your favorite podcasts.

Recommended Reading & Invitation

📚 Hook Point: How to Stand Out in a 3-Second World

The Mastermind Book Club is in session this Thursday (6/27) at 2:30 p.m. ET. You’re invited.

We’ll discuss “Hook Point” by Brendan Kane.

If you want to create the right “hooks” to get prospects’ attention and stand out in a crowded market, this book will help.

This book will help you create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live.

Each month, Ted Prodromou and I choose one book for the Club to read and discuss. On the fourth Thursday, we meet live on Zoom to discuss the book.

The Club and meetings are free to attend. But you have to join the Club in advance to get the meeting notices and Zoom link.

Recommended Membership

🥳 Club Storyville (7-Day Trial)
Club Storyville is open! It’s an exclusive, online community and treasure chest for savvy business leaders who want to create more captivating, client-attracting, profit-generating emails, social posts, videos, landing pages, and other content — without getting stuck or working their tails off…

Details and sign-up here.

Words to Ponder

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

– Joe Chernov

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.