Why Scary is Good
Season 2, Episode 12 of the great Apple TV series Shrinking:
Gaby is struggling to act. She knows what she needs to do. But she’s WAY outside her comfort zone.
It’s “scary,” she says.
Her friend Liz replies: Just do it.
And then their friend Aliyah chimes in:
“You know, bravery isn’t about not being scared; it’s about being scared and doing it anyway.”
Right on, Aliyah! 
I’m tacking that line to my bulletin board. A perfect reminder for the dawn of a new year.
Building a business is scary. Marketing is scary. Investing time and dollars without guaranteed return is scary. Putting yourself out there — in emails, social posts, videos, live events — is scary.
And scary is good…
…if you know what to do with it.
I once heard Eddie Murphy say he was scared almost EVERY time he took the stage.
ALMOST every time.
There were a few times he wasn’t afraid, and here’s what happened:
Eddie Murphy BOMBED.
He explained on Jerry Seinfeld’s show, “Comedians in Cars Getting Coffee:”
“The time’s I’ve gotten on stage and felt totally loose with no energy of being uncomfortable at all…I would do sh%#-TEE! You got to have a little bit of… ‘What if this sh%# doesn’t work? What if they don’t get all of this sh%#?’”
Eddie embraced fear. It fueled him. For him, it was all about being scared and doing it anyway.
Remember that as you reach the edge of your comfort zone in 2025.
Embrace scary. Act anyway. Be brave.
You and your business will be better for it.
Speaking of bravery…
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Don't go away yet..
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