Why I Stop and Smell the Roses

Attentive email reader Jason emailed yesterday to say:

“What’s up with the flowers? (I like them)”

He was talking about the photos I’ve put at the top of my Monday “RecomMONDAYtions” emails. Here’s the one I included yesterday…

Here’s what I told Jason:

Every day, I walk around the neighborhood and try to notice something interesting, something beautiful.

For me, it’s a form of meditation. Let go of the noise in my life. Look for the beauty around me.

Also, I want to exercise my noticing muscles. I want to use all my senses. The better I become at noticing, the better I become at business.

In business, great leaders are great noticers. Great coaches are great noticers. Great content creators are great noticers.

Austin Kleon said:

“If you want to be interesting, you have to be interested.”

When I slow down to notice how the morning light makes that pansy in my garden glow, I’m showing interest in the world around me. That’s so much better than letting the world pass me by.

Speaking of Austin Kleon…

He wrote a book called “Steal Like an Artist.” To say it’s “interesting” would be an understatement.

I love this book and page through it often to find guidance and inspiration.

“Steal Like an Artist” is this month’s selection for theĀ Mastermind Book Club.

Each month, Ted Prodromou and I choose a great book for Club members to read and discuss. On the fourth Thursday of the month (Thursday, April 25 this month), we meet live on Zoom to discuss the book.

The Club is free to joinĀ here. Members receive multiple notices about the event (with the Zoom link).

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.

2) Watch theĀ free, 7-minute Micro-Training: ā€œThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā€

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā€¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iā€™ll contact you with more details.

4) Work with me one-on-one: If youā€™re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to ā€œSpeaking Engagement.ā€ Iā€™ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.