Why I Filled the Profit Pack with Ideas from “Useless” Dead People

ideas

My brand new Story Power Profit Pack went on sale this morning, and I realize I made a horrible mistake…

…by not warning you…

… that I filled the Profit Pack with ideas I picked up and adopted from old people, most who are…

DEAD! 

People like Eugene Schwartz, John Caples, Gary Halbert, Max Saxheim, David Ogilvy, Leo Burnett, Joe Sugarman, and Dan Kennedy — all dead, or (in Kennedy’s case) mistakenly thought to be so. 

I wove their marketing-DNA into my Profit Pack. 

Silly-me studied their legendary work, adopted what they taught me, and combined it with my quarter-century of marketing experience…

….to generate the 52 strategies, tips, and tactics that fill the Profit Pack. 

I thought that’s a great recipe to help you transform your content from ignored to adored and turn marketing from frustrating to fun.

But I overlooked one important point…

Dead and supposedly dead people know NOTHING. 


And worse yet, they left behind a bunch of ads, books, and marketing lessons that go back decades — sometimes more than a century. Their ideas are old and…

Old ideas are dumb.
They’re yesterday’s news.


If you agree, and you haven’t bought the Profit Pack yet…

…thank goodness I warned you in time.

Put away your credit card. You won’t want to spend the modest  amount necessary to get the Profit Pack. 

In fact, you can close this email and get back to whatever modern, cutting-edge, stuff you’re in to.

If, on the other hand,
your sarcasm sense is tingling…

…if you’re thinking, “Tom’s joshin’ us…What’s going on?”

…then you get a gold star for sensing the truth, and I’ll give you the scoop. 

Here’s the backstory… 

The great Vance Morris sent an email yesterday that praises, Halbert, Kennedy, and Sugarman. (Vance weaves their marketing DNA into his work, too.)

Some guy replied to Vance with this:

“What century do you live in? You talk about these marketers like Kennedy, Halbert, and Sugarman like they are modern day marketers. Hell, Dan K doesn’t even use email or have internet.”

Then Mr. Modern called those marketing legends “useless.” 

In his reply, Vance set Mr. Modern straight. No need for a recap. 

Just the big takeaway…

All these dead marketing legends and Kennedy have dispensed mountains of TIMELESS marketing wisdom

I say that not because I read it somewhere.

I say it because I’ve ADOPTED (not copied) what I’ve learned from them…

…applied and adjusted this to my own campaigns over parts of four decades…

…and achieved real (not theoretical) marketing success that I pass along today so…

… you can adopt and apply these strategies, tips, and tactics to your marketing in this modern age. 

That’s what you get with the Profit Pack…


Timeless wisdom,
adopted and evolved
for this modern, AI-robot age

If you think all those legends are know-nothing has-beens, I can’t do anything for you. 

But if you want to discover how to apply legendary, proven, evolved marketing principles…

…to power-up your creative content and storytelling…

…so you can captivate prospects and inspire them to act…

Get the Profit Pack now…

If you buy before 11:59 ET on Saturday, 12/31, you’ll save 23% (you, know, in honor 2023 arriving). 

Here’s the coupon code…


Enter: “BJORN” at checkout for -23%. 

Click the button below for all the details and to get the Pack…

p.s. I help coaches, consultants, and business leaders discover and deliver powerful stories that captivate prospects and inspire them to act. Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.