Why I Exercise My Noticing Muscles
Great creators notice. Habitually.
They open their eyes and ears. They smell and touch. They pay attention.
They record what they notice in their memory banks and journals. In sketchbooks and note-taking apps. In spreadsheets and on napkins.
And they draw from what theyāve gathered to create something meaningful.
A song. A painting. A story. A Book.
So it goes for āartists.ā
So it goes for marketers.
I teach my clients to develop habits of noticing. To sharpen their senses and noticeā¦
ā¦what their prospects say. What their prospects feel. Where their prospects want to go.
This isnāt guesswork. This requires focus and attention. Itās a skill to learn and nurture.
Record what you notice. And draw from what youāve gathered to create something meaningful. A product or service that serves. A story that moves a prospect to invest.
Weāre all creators.
Some create āart.ā
Others create valuable products and services ā and content to promote them.
I wrote yesterday about my new habit: Notice one or more beautiful things around me every day, record them on my camera, and share them with the world. Iāll post the pictures on my Instagram (@tomruwitch), Facebook, and twitter (@tomruwitch). Iāll include the hashtag #allthisusefulbeauty with every post.
Three reasons Iām doing this:
1) Boost my mindset (beauty lifts us)
2) Exercise my ānoticing musclesā
3) Contribute something to social other than all this useless discord
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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