Why Did The Fishes Cross The Road?
This morning, while enjoying a mug of French roast and a heaping helping of Cocoa Puffs, I asked my AI copywriting robot, “B-9?,” to tell me the “greatest joke ever.”
He told the one about the chicken crossing the road.
(Best joke ever? I don’t think so.Ā 
)
So I asked him to try again, and he delivered this gem…
Two fish are in a tank…
…One turns to the other and says…
…āDo you know how to drive this thing?ā
Now we’re talking! š
Ā Happy National Tell a Joke DayĀ 
It’s a great day to weave some humor into your content.
And once the sun sets on today’s holiday, don’t wait a full year to get jokey again.
Humor sells. Scientists say so.
Peter McGraw, a marketing and psychology professor at the University of Colorado who has studied this, once wrote:
āHumor can help brands cut through a cluttered marketplace. A well-executed joke grabs attention, sticks in customersā memories better than most ad campaigns could, and injects brands into water cooler conversation. It also has the benefit of making companies seem more human.ā
You don’t have to be funny in every email, social post, video, or other content.
But you always should show up as human.
Humor is just one way to weave your personality and humanity into your content.
People don’t hire you based on what you know. They hire you based on who you are.
That’s why I recorded a masterclass called “How to Put Personality in Your Content So you Stant Out, Attract Raving Fans, and Land More/Better Clients.”
In this masterclass, I share proven strategics, tactics, and frameworks to weave personality into your content so prospects will know, like, trust, and HIRE you.
If you want to see the masterclass recording, reply to this email with “…to get to the other side.” I’ll tell you how to get the recording.
Thanks for reading and have a great weekend.
One last thing…
After “B-9?” told me that knee-slapper about the fishes in the tank, I asked him to draw a picture to go with the joke. Here it is…
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
