When “Impossible” Becomes Probable

Once upon a time, human beings believed a four-minute mile was impossible.

For thousands and thousands and thousands of years, humans ran and raced, and not one achieved the four-minute mile (at least not one measured by an authorized track-and-field organization 😉).

And then, in May 1954, Roger Bannister did it.

Seven weeks later, John Landy did it.

Eleven months later, Laszlo Tabori did it.

And within four months after that, Stanislav Jungwirth, Dan Waern, Olavi Vuorisalo, and Roger Moens did it.

Holy evolution, Batman! What gives?

It’s all about belief!

One day, the four-minute mile was NOT possible.

Then Roger Bannister ran 3:59.4, and the impossible become possible.

Sure, humans evolve. They eat more Wheaties. They develop advanced training regimens. They wear better shoes.

But none of that explains how zero humans did it for thousands of years, and then seven humans did it in a three-year stretch.

What does this mean for you and your business?

So many people who run businesses get stuck in the “impossible” rut. Maybe you’re one of them. (I used to be. Been there; felt that.)

I hear this all the time: “Create informative and entertaining content that attracts more and better letters and lands more clients? IMPOSSIBLE. I’m not a creative person. I can’t do this.”

But it IS possible. You know it is. You’ve seen so many others do it. People just like you who thought they couldn’t.

I’ve seen so many clients do it: Transform from no-can-do content-resisters to yes-I-can content-creators.

Over the 25+ years I’ve helped clients create profit-generating content, I’ve noticed this: The breakthrough comes not just because I teach them methods (strategies and tactics) to create.

The breakthrough comes because they realize the methods dramatically improve their odds of success.

When you improve the odds by mastering the right strategies and tactics…

…impossible becomes probable.

As they embrace and implement the methods I teach, they begin to believe. And the more they believe, the more they implement. And the more they implement, the more they succeed. And the more they succeed, the more they believe. And around they go in an upward spiral toward productivity and profit.

If you want to make marketing success probable, let’s talk.

If you’re worried that you’re dishing out “Yada. Yada. Yada” content that has prospects tuning out and moving on…

…let’s talk.

We can discuss ways to improve the odds — so you create content that attracts great leads and lands more clients.

Schedule a complimentary “PLAN-to-Prosper Strategy Session” if you want to have that chat.

During the session (live on Zoom), you’ll discuss with me your situation – what’s working and what’s not. I’ll diagnose problems and suggest ways to fix them. I’ll share actionable tips that you can implement NOW to turn impossible to probable…

…so you can break through barriers you thought were impossible to clear.

Click the button below to book a free session…