Want Secret Recipes for Yum-dilly-icious, Client-attracting Content?


It’s not easy to sell a $13+ cookie.

I’m not talking about one of those giant, 16″-inch cookie cakes they sell at the mall 🤮.

I’m talking about a single-serve cookie…

…that fits (barely) in a single human hand…

…and sells for $13.33…

…if you buy a box of 12 ($160, plus $15 for standard shipping).

How do you sell that?!? 🤔 🫤

Here’s how Last Crumb sells its $13.33 “Better Than S*x” cookie:


Do not (we repeat, do not) let your grandmother try this cookie. She’s a good woman and a good baker. We, personally, think the world of her. But, let’s face it… she’s also as prideful as Prized Shih Tzu. And, she has a temper, too. You saw what she did to your grandfather a few Thanksgivings ago. The way she lurched across the table like a Tiger and ran a fork through his forearm, for adding a bit of salt to his stuffing. The poor fool should have known better.

Attentive readers may have noticed: I shared this brilliant sales copy late last year.

But back then, I hadn’t planned my brand new masterclass:

The Personality Playbook
How to Create Content So Delicious… Prospects Gobble It Up, Become Raving Fans, and Buy Your Products and Services

During the masterclass, I’m gonna break down that cookie ad — and lots of other yum-dilly-icious, personality-powered content, and…

…I’ll show you how to create your own content that oozes with so much personality your audience will crave more and more and more.

By the way, you don’t have to go over the top — the way Last Crumb does — to make your content personality-er and delectable.

I’m going to show you simple ways to add personality to your content — without going lightyears beyond your comfort zone (we may go a smidge beyond your comfort zone, but that’ll be good for you).

IMPORTANT: I’m limiting this masterclass to only 15 people — because it will be interactive and hands on.

So tell me NOW if you’re interested.

If you reply to this email with “yum-dilly-icious,” I’ll send you the details early next week, and I’ll save a spot for you at the 15-seat online table.

If you reply today but can’t attend live, I’ll send you the recording.

But you’ll want to attend live, if you can, because, I’ll conduct a Q&A session at the end when you can ask me things specifically related to YOUR business.

That’s all for now, Cookie Monsters.

Reply with “yum-dilly-icious” if you’re interested in attending.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

Want to get great content like this...

...delivered straight to your inbox?

Join our email list...

This field is for validation purposes and should be left unchanged.

Post Categories

Previous Post

Next Post

Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.