This Simple Switch will Help you Stand Out and Get More Appointments

Yesterday, a member of the Story Power Content Transformation Academy (I’ll call her “Nancy”) sent me a draft of her weekly email and asked for feedback.

She does that every week — for every draft…

…which has led her to create better, client-attracting emails with far less struggle.

That’s one of the Academy’s many membership benefits — “Coach on Call.”

Ask me anything, anytime. I’ll reply with substantive feedback by the end of the next business day.

Anyhow, her draft email ended with the following call-to-action: “Book a call here.”

My suggestion: Give that “call” a name.

So many (too many) coaches, consultants, and other experts ask us to “book a call” or sign up for a “complimentary consultation.”

When you promote the same, you are the same as everyone else. You don’t stand out.

But when you give your “call” a unique, benefit-focused name…

…you stand out.

People notice and remember. They respond and act.

I stand accused. I’ve been guilty of sending too many emails promoting a “complimentary consultation” or the like.

But I’m finished making that mistake.

Example: You can sign up for a Plan-and-Prosper Blueprint session…

…if you like the idea of having a “Coach on Call” who can help you…

…transform your emails, social posts, videos, and other content…

…from prospect-repelling to client-attracting…

…without writer’s block or other profit-busting hurdles.

Doesn’t a “Plan-and-Prosper Blueprint” () sound better than just another “complimentary consultation” ()?

When you book a session, we’ll meet on Zoom, discuss what’s working in your marketing, what’s not, and whether “Coach on Call,” and other Academy benefits could help you.

My calendar is packed, and I’m going on vacation the week after next.

So go to PlanAndProsperNow.com right away if you want to catch me before summer ends.