This Legendary Ad Reveals Biz-building Secrets…
A few days ago, I hosted an induction ceremony for The Storytelling Hall of Fame.
The latest inductee:
This masterpiece ad for BluBlockers sunglasses by the late, great Joe Sugarman.
In 2007, Sugarman wrote in his book The Adweek Copywriting Handbook, “That ad for BluBlocker sunglasses launched a multimillion-dollar company that eventually sold 20 million pairs of sunglasses.ā
20 million and counting. You can still buy BluBlockers today.
In attendance at the Hall of Fame induction ceremony: Members of Club Storyville — my exclusive, online community and treasure chest for savvy business leaders.
Club Storyville member Ali asked during the ceremony: “Do long ads with all that copy still work?”
Savvy question, Ali.
My answer: Long copy can still work. But I didn’t induct this ad into the Hall-of-Fame because it would work today.
I inducted it because it’s loaded with valuable, timeless lessons that will help YOU create more captivating, client-attracting, profit-generating content.
Those lessons apply to all forms of 21st century content (long or short) including emails, social posts, videos, landing pages, and more.
I reveal all the lessons during the induction ceremony — archived forever in Club Storyville. I break down other masterpiece ads in the Hall of Fame — which you can visit whenever you wish…
…once you joinĀ Club Storyville.
ClickĀ hereĀ to learn more about the Club (there’s so much more than the Hall of Fame). You can join with a 7-day free trial.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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