This email made me laugh — for the wrong reasons…

Every so often, I browse my junk email folder to see what the spammers are up to. 


I always come across something that makes me roll my eyes and chuckle… 


…like this one from a lender: 


 Subject line: Equipment Financing

Display Images to see: Junk Email - Short Not Sweet

That’s it. 


No website address. No call to action. No benefits. No story. No nothing — except “I look forward to working with you.”


Ummmm…


…No thanks!
I know there’s something to be said for “short and sweet.” 


But this spammer forgot the sweet part. 


You sweeten your content by making it relevant to the reader, by giving them something they can relate to, by revealing something of value.

p.s. Story Power Marketing has an app — chock full of great content…


…and it’s free. 


It runs on iOS or Android, but you won’t find it if you search the app stores on your phone. Instead, you go to storypowermarketing.com/app, enter your email address, and follow the instructions.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.