The Unfortunate Tale of a Leader Who Flew Alone

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I’ll be launching a new small-group, do-it-with-you mastermind after the holidays to help you attract more leads, engage them with captivating content, and persuade them to hire you.

If you’d like to hear the details, reply to this email with “tell me more.”

But first…

…read on for a cautionary tale about…

…the power of masterminds…

I love how in olden days, famous figures were named as others described them…

Ivan the Terrible.

Catherine the Great.

Vlad the Impaler.

Richard the Lionheart.

Erik the Red.

Suleiman the Magnificent.

And this guy:

Piero the Unfortunate.

As names go, that one’s…



(Worse yet, he was also known as Piero the Fatuous😖)

Piero di Lorenzo de’ Medici ruled Florence from 1492 to 1494.

He inherited the throne from his father, and he flubbed the job.

It didn’t help that Daddy was called “Lorenzo the MAGNIFICENT.”

Lorenzo helped establish the “Italian League,” a coalition of regional leaders who collaborated to counter external threats.

But in 1494, when King Charles VIII of France invaded Italy and laid claim to the Kingdom of Naples, Piero did not consult his allies.

He flew alone.

He negotiated with Charles without the support or counsel of the Italian League.

Piero made significant concessions to Charles without securing benefits for Florence. He surrendered several fortresses and agreed to big bucks to Charles.

This weakened Florence’s defensive position and humiliated its residents.


The people rebelled, and…

…on this day in 1494, Piero surrendered the throne and fled Florence.

So it goes when you fly alone.

Piero’s pop established a council of peers (dare I call it a “mastermind” group?).

Lorenzo the Magnificent knew: When you join a mastermind group, you benefit from group genius. You see things from multiple perspectives. You discover insights and solutions you otherwise would not.

So it goes when ruling the cradle of the Italian Renaissance.

So it goes when running a business.

If all is hunky-dory with your marketing, if you’re consistently attracting followers, engaging them, and persuading them to hire you, fly on little bird. You’re Magnificent.

But if you’re feeling less than fortunate about your marketing results, maybe it’s time for some masterminding.

Reply with “tell me more,” and I will tell.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.