The Tragic, Cautionary Tale of a Speaker Known as Boring

There’s an old legend about an up-and-coming motivational speaker who joined the National Speakers Bureau and hired an agent to book gigs.

The speaker’s name: William Boring. 

The agent begged the speaker to change his name. 

“No one will put you on stage with that name,” the agent said. 

Reluctantly, the speaker hired a lawyer, filed the paperwork, and changed his name.

So began the short, unhappy speaking career…

…of Richard Boring. 

(Pause for raucous laughter)

I shared that old chestnut with a financial planner last week who wondered why she should hire me. 

“I’m a good writer. I don’t need a writing coach,” she suggested. 

Storytelling transforms much more than your writing, I said. 

And then I shared the tale of Mr. Boring. 

If you speak from stage (she does), stories can turn your presentation from boring to brilliant. 

If you host webinars (she does), stories break the ice, put prospects on the edge of their seats, and lead them to know, like, and trust you. 

If you conduct free consultations and strategy sessions (she does), stories draw prospects in, build bonds, and inspire them to hire you. 

Sure, I teach my clients how to transform their writing, too. Emails. Social posts. Websites. Sales letters. 

But for the best marketers, storytelling does not end with written content.

Great marketers weave storytelling across all their marketing – stage presentations, webinars, one-on-one consultations, videos, display advertisements, AND written content. 

A question for you…

Do your prospects and clients think of you as Mr/Ms Boring or Mr/Ms Brilliant? 

My clients think of me not as a writing coach. They think of me as a brilliance coach. 

Want to transform your presentations, sales consultations, and all content from boring to brilliant?  

I’ll show you how…

…if you become a VIP member of my Content Transformation Academy. 

If you’re serious about creating client-attracting content and you’d like to know more about the Academy, reply to this email to request a free strategy session with me. We’ll discuss what’s working in your marketing, what’s not, and whether I can help fill the gaps.