The Sad Tale of How “Leads” Galore Got me Nowhere
A long, long time ago, I used to market my software business by buying a booth at a local business expo.
I’d meet with my sales reps a few weeks before the expo, and we’d discuss how to attract leads to the booth.
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The debate usually came down to this: Which cool gizmo could we offer in a raffle to draw people to the booth whom we could contact after the show and — hopefully — convert to clients.
One year it was the latest Palm Pilot (I told-ja this was a long, long time ago). Another year, it was a wireless speaker. I remember the time we got lazy and offered a Visa gift card.
Those gizmos and gift cards drew ’em in, alright…
…but the “convert to clients” part rarely worked out. Here’s why:
We offered the WRONG lead magnet.
Getting loads-o’-“leads” is easy. Raffle a popular gizmo. Collect business cards fron anyone you meet at networking events. Buy a list. Scrape names from your social media feed.
“Leads” galore.
But when you reach out to them and ask them to learn more or meet or buy…
…they disappear faster than my Palm Pilot battery used to drain.
You waste time, energy, and money following up with people who love gizmos and gift cards but have no interest in you and your business.
The trick isn’t to get the MOST leads.
You have to get the RIGHT leads.
And to do that,
you need to offer the right lead magnet.
How do you create the right lead magnet that will attract people who want to engage with you? And then… how do you convert those leads into profitable clients?
I’ll answer on Tuesday when I host aĀ complimentary masterclassĀ called:Ā “How to Get More High-Quality Leads and Convert Them Into Clients — Without Working Your Tail Off.”
When: Tuesday, August 6, 11:30 a.m. ET, 8:30 a.m. PT.
Where: Live on Zoom
Replay? Only for paying clients. So you have to attend live if you aren’t a Club Storyville member or enrolled in the Content Transformation Academy.
Click the button below to save your seat
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p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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