The Popular Marketing Move that Doesn’t Pay The Bills

A person in a suit holds out their hands. Above their hands, the word MARKETING is surrounded by icons and words like campaign, message, benchmark, target, content, and research, representing marketing concepts.

I saw a great question this morning on Reddit:

“One marketing tactic you believed in earlier but completely stopped using?”

The most common answer:

Chasing vanity metrics on social media.

Said one Redditor: “I used to obsess over likes, follower counts, all that shiny stuff. It felt like progress, you know? But then I realized… it wasn’t paying the billsĀ šŸ˜…”

I learned this a long time ago: Building a following on social media doesn’t pay the bills…

…unless you engage those followers directly and consistently through channels you control — such as email.

I learned that, in part, from some of the top social media marketers who focus relentlessly on how to turn social media followers into email subscribers.

I haven’t completely stopped using social media. But I no longer see follower counts and likes as the end GOAL.

Questions for you:

1) How would you answer that “one marketing tactic…” question? What tactic have you stopped using?

2) Would you like me to send you a video where I reveal how to build a profit-generating email list — quickly and efficiently?

Please reply and let me know.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.

2) Watch theĀ free, 7-minute Micro-Training: ā€œThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā€

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to ā€œSpeaking Engagement.ā€ I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.