The Most Effective Way to Turn Social Followers to Customers
I came across this question earlier in an online marketing forum: “What are some of the most effective strategies you’ve used for converting social media followers into loyal customers?”
My answer: Offer social media followers a valuable resource in exchange for their email address…
…so they’ll be on my email list.
A quick story to explain my reasoning:
Back in 2022, I heard social media influencer Kim Garst speak. At the time, she had 23,364 followers on LinkedIn.
She said, “Iām known for social media, but only 3% of my sales come from social media.ā
Kim said social media helps her āmake connections with people.ā (Same goes for me). But she added: āI have to move them to my own real estate.ā
Same goes for me. And the same should go for you.
Why? Because it’s much easier to fill webinars, book appointments, or make sales through email than via social posts.
The strategy: Accumulate followers on social media. Encourage followers to join your mailing list. Consistently send info-taining emails with clear calls-to-action. Sell and profit.
Speaking of offering a valuable resource in exchange for an email address, I have an e-book on my website called “5 Storytelling Secrets to Help You Captivate Prospects and Inspire Them to Buy.”
In the e-book, I break down five advertisements that are in the “Storytelling Hall of Fame,” and I draw from them business lessons which can help you grow your business today.
You can grab itĀ here…
If you hang out on the socials and connect with me onĀ FacebookĀ orĀ LinkedInĀ you’ll see posts where I practice what I’ve just preached.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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