The Insanity of the Tactics-First Crowd
A desperate marketer posted a sad-sack story last week on a public forum.
He was trying to reach prospects in a niche market…
…and he was getting ZERO response.
Facebook Ads? No-go.
LinkedIn messages? Zip?
Search advertising? Nada.
So he asked the internet for help…
…and the internet responded with a bunch of INSANITY.
First, I’ll summarize the advice, then I’ll tell you why it’s insane.
Various experts-du-jour offered tons of tactical tips to Desperate Marketer:
Build a funnel.
Try this trick on Facebook (“It worked for me!”)
Latch on to this cool, can’t-miss LinkedIn tactic.
Here’s why all of that advice is insane…
Desperate Marketer was failing not because of terrible tactics but because of feeble stories.
I’ve been doing this for 25+ years. And 99% of the time when marketing stalls, it’s because the story lacks the power to inspire prospects.
But no one asked Desperate Marketer about the story he was telling. No one questioned the message he was dishing out.
If the story is out of tune, if it’s feeble, if it’s not powerful…
…all those can’t-miss, “worked-for-me” tactics will fall flatter than a pancake, every time.
Albert Einstein reportedly said, “Insanity is doing the same thing over and over and expecting different results.”
The tactics-first crowd means well.
But when your marketing stalls because your story lacks power…
…and then you switch the tactic but don’t power up your story…
…you’re doing the same thing over and expecting a different result.
Insane!
If you’re looking for a more sane marketing approach, if you want to discover simple ways to power up your stories so prospects tune in, stay tuned, and act…
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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