Surprise… I Actually Liked This…
And now for something completely different…
I’d like to commend the spammer who sent me a pitch yesterday for her company’s telemarketing and LinkedIn advertising services.
Really. No sarcasm here. Just genuine appreciation.
The email was short and sweet and went like this:
Hi Tom,
I’m the Partnerships Manager at Growth Yard.
If we could deliver 10 pre-qualified leads to you every week for $62 per lead, would you be interested in discussing?
Regards,
Lindsey Bland
Director
Holy spam-a-lot, Batman, I like that email…
…so much so that I replied to Lindsey and told her.
She had me at “$62 per lead”
I can’t remember the last time a spammer sent a pitch that mentioned cost-per-lead.
Most pitches for lead gen services contain vague, puffy promises — often bolstered by too-good-to-be-true claims about revenue and profit growth.
Lindsey’s email gets right to the point — without the fluff — and makes a simple, clear promise: “$62/lead.”
I like that because it dares the prospect to think about their numbers. It dares you to wonder…
How much are you willing to pay for a good lead?
To answer that, you need to know…
What’s your current cost-per-lead?
Cost per conversion?
Average transaction revenue?
Lifetime value of a customer relationship?
When you know the answers, you will market with greater strategic clarity and confidence.
If you don’t know the answers, you’re guessing and gambling.
Speaking of cost-per-conversion…
You save time and money if you automate marketing and follow-up tasks.
Think about it, that $62/lead doesn’t help you if you have to spend long hours and big bucks on manual follow-up, tracking, and other tasks you can automate.
When you automate, you reduce the cost per conversion and those $62/leads become a better investment.
But many business owners don’t automate processes because tech gets in the way.
That’s why I’m hosting aĀ free trainingĀ on Thursday, October 24 that will help you attract high-quality leads, land clients who love you, and skyrocket profits — without tech headaches.
It’s called The Tech-to-Profit Formula. Click the button below to learn more and save your seat.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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