Send More Emails? Yes, If…
Yesterday, while running a free training on how to create profit-generating emails, I got this question from a worried business owner:
“I’m worried about being a spammer. I don’t want to invade someone’s inbox. How do I prevent people from thinking, ‘Oh! Why are you emailing me all the time?'”
Here’s my answer, transcribed and shared with you now, because…
…this is important if you want to create client-attracting content that help your business grow:
If you are sending irrelevant, boring information only, “blah blah, blah” emails, you can’t send too few.
In other words, if you’re sending the garbage, then one email a month, one email a week, one email on Monday, Wednesday, Friday — it doesn’t matter. People are going to yawn, tune out, feel like you’re invading their inbox.
On the flip side, if you are sending informative and entertaining emails, emails where they feel a bond with you, emails where they are captivated, emails where they smile and laugh and enjoy what they’ve read…
they will look forward to those emails, and you can’t send too many.
When I upped my game from sending monthly emails to weekly to three times a week to five times a week…
…my open rates went up…
…my click through rates went up…
…my direct reply rates went up.
My opt outs and complaints went way down.
And here’s the bottom line, sales went way up.
So the real thing is:
It’s not a question of quantity,
it’s a question of quality.
And once you elevate your game by learning these things that we’re talking about here, where your quality is great, then the quantity can go up. And with that, profits go up.
In case you missed it, you still have time…
Speaking of free trainings…
I hosted one this week featuring AI expert Jonathan Green who revealed ways to unluck ChatGPT’s genius mode. Such a great training, loaded with time-saving, money-making tips you can implement today (if you watch the training).
We posted the replay. You can watch it here.
Don’t sit on this because the replay will come down on Sunday night.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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