RecomMONDAYtions ~ 2025.03.03

Recommended Events

The Monetization Mindset with Sally Curtis

I recently interviewed Sally Curtis on my posdcast (see below) and was blown away by the unique way she helps business leaders repurpose and monetize content.

My friend and mastermind partner Dixie Gillaspie feels the same about Sally and will host this live training tomorrow (March 4, 4 p.m. ET)

Here’s the event description…

If you’re like most experts, coaches, and business owners you’re sitting on a goldmine of content—but are you using it to its full potential?

What if you could monetize your existing content effortlessly?

That’s where a Monetization Mindset comes in.

During this webinar, Sally Curtis, from Monetize Your Content, an award-winning content agency, will show you how to:

• Create Once, Use Often – Your book, blog, podcast, or keynote speech can be transformed into social media posts, emails, lead magnets, and videos. Imagine turning one piece of content into two years’ worth of engagement.
• Tap into the Power of Repurposing – What feels “old” to you is brand new to someone else. Discover how to turn past content into workshops, courses, and new revenue streams.
• Be Easy to Consume, Inevitable to Buy – Attention spans are short. Learn how to create bite-sized, high-impact content that attracts, nurtures, and converts your audience into paying clients.

Details and registration here.

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LinkedIn Masterclass/Workshop

I’ve been telling you about this workshop for several weeks. It’s finally here, starting tomorrow.

Want to master LinkedIn in 2025?

Join my friend Jon Keel for his 31st LinkedIn Masterclass on March 4-6 (4-5pm ET).

With LinkedIn making over 170 platform updates in 2024 alone, this 3-day virtual workshop will help you navigate the latest features and optimize your strategy.

Jon will show you how to enhance your visibility and generate more leads.

Recommended Listening

Create Once, Profit Often (with Sally Curtis)

On this episode of The Story Power Marketing Show: Sally A. Curtis, an extraordinary content creator and repurposing specialist who helps legacy-focused leaders stand out as the obvious choice to hire.

Through her award-winning business, “Monetise Your Content,” Sally turns books into years’ worth of bitesize content so authors can extend their brand, amplify visibility, build audience authority, deepen connections with prospects and clients…

…and, the bottom line, SELL MORE while working less. 

Sally explains strategies for effective visual branding, the importance of reflecting the audience’s aspirations, and the process her agency follows to create tailored content assets.

DISCUSSED IN THIS EPISODE

~1:50 The Power of Bite-Sized Content

~03:48 Consistency in Content Creation

~09:23 The Art of Visual Storytelling

~21:48 The Process of Content Creation

~24:41 Closing Thoughts and Resources

FULL EPISODE

www.vimeo.com/1060388208

Listen on Apple or Spotify.

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Carlos Whittaker on Mike Rowe’s Podcast

I love Mike Rowe’s podcast, The Way I Heard It. This may be my favorite episode. Carlos Whittaker got rid of his phone and spent several weeks living with monks in California and Amish farmers in Ohio. He wrote a book about it, and then he talked about that book with Mike on The Way I Heard It podcast.

After listening, I immediately grabbed my phone and bought the book — which I love (see below).

This podcast episode (and the book) have changed the way I think about a lot — my relationship with technology, how to be present and tuned in, ways to wonder, and why solitude serves us (among many others.

Listen to the episode. It could chnage your life.

Listen on Apple or Spotify

Recommended Reading

Reconnected by Carlos Whittaker

The book’s subtitle: How 7 Screen-Free Weeks with Monks and Amish Farmers Helped Me Recover the Lost Art of Being Human

The story of the book from his website:

In the summer of 2022, best-selling author Carlos Whittaker spent seven weeks entirely screen free, splitting his time between a monastery, an Amish farm, and home with his family. Blending the inspiring story of this experiment with practical guidance, Whittaker reveals how you can reset your relationship with screens and step into a life of real connection.

Not many people have the opportunity to spend weeks entirely devoid of phone and computer screens, but Whittaker’s radical, screen-free experiment yields hope and wisdom to everyone who has felt the loneliness, low-key despair, and paradoxical disconnectedness that accompanies the always-on, always-plugged-in nature of modern life.

Words to Ponder

“What you do, who you’re with, and how you feel about the world around you, is completely up to you.”

~ Mike Rowe