RecomMONDAYtions ~ 2024.12.23
Recommended Training
Thrive In ’25 30th 3-Day FREE LinkedIn Masterclass/Workshop
Jon Keel is a LinkedIn master who is very generous with his time and expertise. Next month, he’ll host a 100% free, three-day masterclass workshop where he’ll reveal everything you need to make LinkedIn an effective tool to grow your business, including how to increase your LinkedIn post exposure and engagement at least 300% to 500%.
The sessions run on Tuesday, Wednesday, and Thursday, Jan. 7-9, 4-5 p.m. ET each day.
Recommended Reading and Humor
Ā I love thisĀ postĀ (and the cartoon that goes with it) from the Marketoonist (a.k.a. Tom Fishburne).
Free returns began as a differentiator for trailblazing retailers. Now it’s common fare. But many retailers are rethinking this as consumers abuse the privilege.
Lots of business lessons in this post.
Recommended Viewing
Ā Bing and Bowie: “Peace on Earth/Little Drummer Boy”
What an odd couple — David Bowie and Bing Crosby. But they created a classic when they performed together on Bing’s Christmas special in 1977.
Podcast (The Story Power Marketing Show)
Ā How to Hit the Inbox So You Maximize Marketing ROI (with Scott Hartley)
Scott Hartley is a certified Email List Optimization Specialist who says there are 100 ways to get email marketing wrong and just a handful of ways to get it right. When it comes to avoiding the spam folder and getting emails to the inbox, most people get it wrong.
Scott is the author of the bestselling book on email marketing, āHit the Inbox.ā When you read this book or work with Scott, you gain an unfair advantage over your competitors because your emails land in the inbox while theirs go to spam.
DISCUSSED IN THIS EPISODE
~Habits You Must Change if You Want to Stay Relevant in Your Email Marketing
~What Metrics Matter For Maximizing Your ROI Through Email
~How Spam Detectors and Other Filters are Changing, and How to Keep Up
~The Main Methods to Increase Deliverability, Along With What to Completely Avoid
~The Major Secret to Writing Emails That Work
~The Counterintuitive Truth About How Many Emails Should You Send
Full episode video and show notesĀ here.
Listen and review onĀ AppleĀ orĀ Spotify.
Words to Ponder
āThe best way to spread Christmas cheer is singing loud for all to hear.ā
– Buddy the Elf
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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