RecomMONDAYtions ~ 2024.09.16

I’m Back…

…from the wilds of Wyoming (no thanks to United Airlines which deposited me in St. Louis more than three hours later than promised). There’s nothing like a week off the grid to rejuvenate the spirit and clear the cobwebs.

So let’s get back to business.

Recommended Listening

💡John Jantsch: (Un)Limiting Beliefs

I love The Duct Tape Marketing Podcast with John Jantsch — especially his latest episode. In the episode’s show notes, Jantsch says, “…I share all I learned in my experience in the industry in a few words of wisdom, all in one belief system that you can adopt to run your (business) better.”

Recommended Reading

📻Storytelling Through Audio

This is a great article by Dave Purdy on the Marketing Profs website. Essential reading for anyone who appears on podcasts or radio to market their business. Note: You must register (free) to read the entire article.

Recommended Listening/Viewing

🎶Darren NIcholson – “Southern Ground”

Darren Nicholson is one of the world’s great bluegrass songwriters and performers. Last week, I met him and heard him perform at the ranch in Wyoming where we both were staying.

If you can’t stand bluegrass, nothing to see here. But if you’re OK with it — or better yet, you love it — check out this video and the rest of Darren’s stuff.

Save the Date – September 26, 8 p.m. ET

🌱Free Training: The Tech to Profit Formula

This is a brand new, 100% free training where I’ll reveal the secret recipe to attract high-quality leads, land clients who love you, and skyrocket profits.

Click here to save your seat.

Recommended Reading

 Your Next Five Moves

In this month’s selection for the Mastermind Book Club, author Patrick Bet-David shares his rags to riches story and reveals the mindsets and methodologies that helped him build successful businesses — while enjoying the ride.

From the publisher’s description: “Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. In this book, Patrick Bet-David translates this skill into a valuable methodology that applies to high performers at all levels of business. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers.”

Each month, Ted and I choose a great business book, read it, and then discuss it (live on Zoom) with members.

This month’s meeting happens on Thursday, September 25, at 2:30 p.m. ET. You don’t have to read the book to join the conversation. But you have to join the Club (it’s free) to get the meeting notices and Zoom link.

Go to MastermindBook.club to learn more and join.

Podcast (The Story Power Marketing Show)

📈How to Increase Productivity and Profits While Avoiding Burnout (Courtney Hurley and Kelly Evans)

Courtney Hurley and Kelly Evans are the visionary co-founders of Screws + Stiletto. Through their Market Like a CMO Course, they transform the way ambitious business owners approach their marketing strategies. With over 30 years of combined experience, Courtney and Kelly mastered the art of digital marketing.

Courtney brings a wealth of knowledge in digital marketing, having worked with industry giants like Google, Amazon, and Wayfair.

Kelly, a serial entrepreneur, successfully grew her first business to $5M in revenue in under three years. Together, they have united to address the common challenges faced by small business owners—offering them the tools and insights needed to take control of their marketing. Click here.

Words to Ponder

“A thrilled customer is the most potent marketing asset your organization can leverage.”

― John Jantsch