RecomMONDAYtions ~ 2024.08.26

Recommended Training (Last Day)

📚How to Leverage Your Book to Maximize Sales and Profits

This complimentary masterclass is available on-demand (watch any time) until 11 p.m. ET tonight (Monday, August 26).

If you have a book (or you’re thinking about writing one), this will reveal how to use your book to attract leads, engage prospects, and inspire them to buy — your book, your services, or anything else you wish to sell.

Recommended Reading

 50 Tactics to Improve Subscriber Retention Rates

Here are some great tips from Robert Skrob. He’s the best I know at helping business people create and profit from subscription membership programs. Even if you don’t run a subscription program, this short post will spark some valuable ideas for you.

Recommended Viewing

 The Most Surprising Copywriting Panel You’ll Ever See

Earlier this year, Joe Panel hosted some of the world’s greatest copywriters for a panel discussion to discuss their craft. This is 90-minutes of marketing gold — a treasure chest of valuable insights, useful for anyone who creates content.

Podcast (The Story Power Marketing Show)

📡How to Go from Good to Great in Sales with Bryan Charleau

Bryan has worked in sales for 12+ years in various industries including software, sports hospitality, automotive, and construction.

He wrote Pitching Sales! over 5 years while he continued to expand his own career.

Bryan wrote the book to educate, guide, and encourage individuals who want to elevate their sales skills. This applies to new sales reps or sales veterans who wish to rise to the next level.

The book can also help solopreneurs and other business owners who wish to hone their sales skills.

DISCUSSED IN THIS EPISODE

~Why the Bully Approach to Sales Doesn’t Work and How to Break Out of It

~How to Learn from Hearing “No” in Sales

~Turning a Sales Organization from Decent (or Worse) to Great

~Why Closing is Worthless if You Can’t Perform the First 5 Steps of the Sales Process

View/listen on the Story Power Marketing Show website or wherever you get your favorite podcasts.

Recommended Humor

😂Playing It Safe is Risky

The “Marketoonist” (Tom Fishburne) has done it again. Check out this short post (and brilliant cartoon) that includes this gem:

“Organizations can spot the risks of a new idea a mile away. But there’s a curious blind spot when it comes to the risks of not taking those risks.”

As always, the Marketoonist delivers humor and insight in one delicious serving.

What is This?

Red pepper flakes!

Did you know it when you saw it?

Melissa and I eat lots o’ flakes — on pizza, in eggs, sprinkled on pasta. Yum!

Words to Ponder

“If failure is not an option, then neither is success.”

― Seth Godin
Quoted in the Marketoonist article cited above