RecomMONDAYtions ~ 2024.05.20

Underside of an “Elephant Ear” leaf at my house; #AllThisUsefulBeauty

Recommended Events

✍️ Free Masterclass to Create Better Content — Without Getting Stuck

I’m hosting a masterclass on Friday called: “The P.L.A.N. to Create Client-Attracting, Profit-Generating Content — Without Getting Writer’s Block.”

I’ll reveal my simple, four-part framework to create content that always speaks to your audience and draws them in.

I’ll show you how to generate a flood of content ideas without getting stuck.

And I’ll share ways I use AI to help generate content ideas — so the process is even faster and easier.

When: Friday, May 24, 12 p.m. ET, (11 a.m. CT)

Where: Live online (no recording)

📚The Mastermind Book Club
This Thursday, at 2:30 p.m. ET, the Mastermind Book Club will meet to discuss “The Experience Economy.” Today, the idea of “customer experience” is baked into our culture like a chocolate chip in a cookie.

But in 1998, when Joe Pine and James Gilmore published this book, the idea was groundbreaking. And it’s more relevant today than ever

From the publisher’s summary:

This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line… “The Experience Economy” has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.

Each month, Ted Prodromou and I choose one book for the Club to read and discuss. On the fourth Thursday (5/23 this month), we meet live on Zoom to discuss the book.

The Club and meetings are free to attend. But you have to join the Club in advance to get the meeting notices and Zoom link.

Recommended Video

🎥 Welcome to the Experience Economy (Joe Pine)

Not in a reading mood? Watch this video. Joe Pine describes the shift from a commodity-based economy to one where creating memorable experiences is critical. Using examples like the “gumball wizard” machine and the coffee industry, he demonstrates how adding experiential value can transform ordinary products and services. Pine emphasizes that as goods and services become commoditized, businesses must innovate by staging distinctive, memorable experiences to engage customers.

Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year. He is a nationally recognized and respected author and brand strategist. He is the Founder and CEO of LABOV Marketing, Communications, and Training—a full-service agency that specializes in helping clients discover and celebrate their brand differentiation.

LABOV’s clients include national and international brands in automotive, recreational products, premium spirits, motorcycles, PE firms, and more. He has an upcoming book entitled, The Power of Differentiation, Win Hearts, Minds and Market Share.


~ Why You Should Discover, Not Create, Your Brand

~ How to Identify and Lean Into What Sets You Apart

~ What to Learn (and Not Learn) From How Apple Brands Itself

~ When to Fire a Client and How to Decide Who Should Go

View/listen on the Story Power Marketing Show website or wherever you get your favorite podcasts.

Recommended Reading

💡 The Art of the Advertising Apology
A few weeks ago, the dating site Bumble ran a series of provocative ads that included lines like this: “You know full well a vow of celibacy is not the answer.” The outcry was swift and loud. So Bumble apologized. This article from Fast Company shares the story and breaks down “the emergence of the brand ad apology.” From Apple to Bumble to Volkswagen, the article shares how different brands handle apologies and some dos and don’ts for you to consider if you apologize.

Fascinating article.

Recommended Membership

🥳 Club Storyville (7-Day Trial)
Club Storyville is open! It’s an exclusive, online community and treasure chest for savvy business leaders who want to create more captivating, client-attracting, profit-generating emails, social posts, videos, landing pages, and other content — without getting stuck or working their tails off…

Details and sign-up here.

Words to Ponder

““If you find a path with no obstacles, it probably doesn’t lead anywhere.”

– Frank Howard Clark
via Perry Marshall’s Ultimate Guide to Facebook Advertising

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.