RecomMONDAYtions ~ 2024.05.20

Recommended Events

 Free Masterclass to Create Better Content — Without Getting Stuck

I’m hosting a masterclass on Friday called: “The P.L.A.N. to Create Client-Attracting, Profit-Generating Content — Without Getting Writer’s Block.”

I’ll reveal my simple, four-part framework to create content that always speaks to your audience and draws them in.

I’ll show you how to generate a flood of content ideas without getting stuck.

And I’ll share ways I use AI to help generate content ideas — so the process is even faster and easier.

When: Friday, May 24, 12 p.m. ET, (11 a.m. CT)

Where: Live online (no recording)

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But in 1998, when Joe Pine and James Gilmore published this book, the idea was groundbreaking. And it’s more relevant today than ever

From the publisher’s summary:

This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line… “The Experience Economy” has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.

Each month, Ted Prodromou and I choose one book for the Club to read and discuss. On the fourth Thursday (5/23 this month), we meet live on Zoom to discuss the book.

The Club and meetings are free to attend. But you have to join the Club in advance to get the meeting notices and Zoom link.

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Recommended Video

 Welcome to the Experience Economy (Joe Pine)

Not in a reading mood? Watch this video. Joe Pine describes the shift from a commodity-based economy to one where creating memorable experiences is critical. Using examples like the “gumball wizard” machine and the coffee industry, he demonstrates how adding experiential value can transform ordinary products and services. Pine emphasizes that as goods and services become commoditized, businesses must innovate by staging distinctive, memorable experiences to engage customers.

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Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year. He is a nationally recognized and respected author and brand strategist. He is the Founder and CEO of LABOV Marketing, Communications, and Training—a full-service agency that specializes in helping clients discover and celebrate their brand differentiation.

LABOV’s clients include national and international brands in automotive, recreational products, premium spirits, motorcycles, PE firms, and more. He has an upcoming book entitled, The Power of Differentiation, Win Hearts, Minds and Market Share.

DISCUSSED IN THIS EPISODE

~ Why You Should Discover, Not Create, Your Brand

~ How to Identify and Lean Into What Sets You Apart

~ What to Learn (and Not Learn) From How Apple Brands Itself

~ When to Fire a Client and How to Decide Who Should Go

View/listen on the Story Power Marketing Show website or wherever you get your favorite podcasts.

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Recommended Reading

 The Art of the Advertising Apology
A few weeks ago, the dating site Bumble ran a series of provocative ads that included lines like this: “You know full well a vow of celibacy is not the answer.” The outcry was swift and loud. So Bumble apologized. This article from Fast Company shares the story and breaks down “the emergence of the brand ad apology.” From Apple to Bumble to Volkswagen, the article shares how different brands handle apologies and some dos and don’ts for you to consider if you apologize.

Fascinating article.

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Recommended Membership

 Club Storyville (7-Day Trial)
Club Storyville is open! It’s an exclusive, online community and treasure chest for savvy business leaders who want to create more captivating, client-attracting, profit-generating emails, social posts, videos, landing pages, and other content — without getting stuck or working their tails off…

Details and sign-up here.

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Words to Ponder

““If you find a path with no obstacles, it probably doesn’t lead anywhere.”

– Frank Howard Clark
via Perry Marshall’s Ultimate Guide to Facebook Advertising