RecomMONDAYtions ~ 2024.04.15
Recommended Reading
Brain Farts (etc.) from John Carlton
In this must-read post, copywriting legend John Carlton writes, “I was going to slap a quickie book on Amazon for you stuffed with all the advice, shared wisdom, tactics and strange asides I’ve been assaulting folks with lately on my Facebook page. But then I thought, ‘screw that.’ Why not just give the book to you here?”
The “book” that follows is short (reading time <5 minutes) but brilliant. It’s called “Brain Farts, Psych Insights, Strange Tales & Goddamn Good Advice.”
Recommended Listening
Beyoncé Covers “Blackbird”
Beyoncé’s new album, “Cowboy Carter,” has been labeled a “country” album. It’s more than that. The second track: A cover of the Beatles’ “Blackbird.” So good!
Recommended Reading
Steal Like an Artist by Austin Kleon
Don’t let the name fool you. This book is NOT just for artists. This is for anyone who wants to stand out and be more creative in the digital age.
“Steal Like an Artist” is this month’s selection for the Mastermind Book Club. Each month, Ted Prodromou and I choose one book for the Club to read and discuss. On the fourth Thursday (4/25 this month), we meet live on Zoom to discuss the book.
The Club and meetings are free to attend. But you have to join the Club in advance to get the meeting notices and Zoom link.
Podcast (The Story Power Marketing Show)
How to Maximize Your Return on Luck (with Simon Severino)
Simon has created more than $2 billion in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it.
Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar.
Author of “Strategy Sprints”, Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts.
When he is not supercharging sales, you’ll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can’t escape his annoying shrinky questions.
DISCUSSED IN THIS EPISODE
~ How to Maximize the Return on Luck
~ Harnessing the Power of Great Salespeople
~ How to Beat Feeling Dirty About Sales
~ Why Sales Doesn’t Have to be a Lonely Endeavor
View/Listen on Story Power Marketing Show Website
…or find The Story Power Marketing Show wherever you get your favorite podcast.
More Recommended Viewing
🎥Seth Godin: How to Get Your Ideas to Spread
An oldie, but greatie. Twenty-one years ago, Seth Godin delivered this TED talk that’s still relevant today. The YouTube summary: “In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.”
Recommended Memberships
Club Storyville is Now Open
Club Storyville is open! It’s an exclusive, online community and treasure chest for savvy business leaders who want to create more captivating, client-attracting, profit-generating emails, social posts, videos, landing pages, and other content — without getting stuck or working their tails off…
…and during our grand opening celebration, you can join at a discounted rate. (Grand opening celebration ends tomorrow).
Details and sign-up here.
Words to Ponder
“The universe may work under gorgeously-precise rules of physics, but our brains are big clumps of chaos. Great salesmen know this, and proceed accordingly.”
– John Carlton
From that “book” I shared above
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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