RecomMONDAYtions ~ 2024.04.01

Walking the Dogs with The Sun at Our Backs, Saint Louis, Missouri, March 2024 #allthisusefulbeauty

Holiday Humor

🤭 The Greatest April Fools Joke Ever
On this day in 1957, the BBC (not known for its raucous sense of humor) fooled the nation when it broadcast a fake news story about the “spaghetti harvest” in Italy. Hilarious!

Every month, Ted Prodromou and I choose a book for the Club to read. On the fourth Thursday, we meet live to discuss the book. Some members read the book. Some don’t. It doesn’t matter. Even if you haven’t read the book, you can follow and participate in the conversation.

The meeting is this Thursday, March 28, at 2:30 p.m. ET, 1:30 p.m. CT.

The meeting is free to attend. But you must first join the Club. We send multiple notices with the Zoom look to club members.

📈How to Emerge as a Powerful & Profitable Thought-Leader
You want to stand out. But your expertise, alone, will not get you there.

You must show up as the unique human that you are. As indispensable, not a content-dispenser. As invaluable, not a commodity.

You know you have something to offer — something that elevates you and those you serve, something that feels right to you and them.

But “something’s” missing, and you don’t know where to find it. Dixie Gillaspie and I know where it’s hiding.

On Friday, March 29 at 1:30 pm ET, 12:30 pm CT, Dixie and I will host a free workshop to reveal the 7P Framework so you can:

✓ Discover Your PASSION & PURPOSE
What fires you up and makes life more fulfilling?

✓ Establish Your PRESENCE & PROMISE
What transformations will you be known for and hired to deliver?

What do you offer, how do you package it, who will receive and pay for the most value from it?

✓ Build and Connect with Your PLATFORM
Who needs to hear your message, how do you reach and connect deeply with them?

Details and registration here

Recommended TEDTalk

🎥The riddle of experience vs. memory | Daniel Kahneman
Nobel laureate and founder of behavioral economics Daniel Kahneman passed away last week.

In this TEDTalk from 2010, he reveals how our “experiencing selves” and our “remembering selves” perceive happiness differently.

Fascinating and full of valuable business lessons.

Podcast (The Story Power Marketing Show)

📡 How to Turn Your Leads Into Cold, Hard Cash
Drewbie Wilson is a bestselling author, podcast pro, consultant, and mentor who understands what it means to start at the bottom and work his way to the top.

At one point in his life, Drewbie weighed over 300lbs before he focused on his health and lost more than 120 pounds…

…without fad diets or weight loss drugs.

By going all-in on every area of life, Drewbie strives to inspire success-driven winners to become the most elite version of themselves.

He has applied this philosophy to business development and sales. His business motto and brand is…

“Call the damn leads!”


~ Why You Always Need to “Call the Damn Leads”

~ Ramping Up Sales Starts With Knowing Your Process

~ Closing Sales on Social Media Isn’t About You

~ If You Can’t Train a Human, You Can’t Train an AI To Do It Either

~ How to Engage Prospects In a Relatable Way

View/Listen on Story Power Marketing Show Website

…or find The Story Power Marketing Show wherever you get your favorite podcast.

Recommended Viewing

⏩ STEVE! (martin) a documentary in 2 pieces
I was 11 years old, staying up after my bedtime, sneaking a peek at Saturday Night Live, when I first saw Steve Martin in October 1976. I’ve been a Steve Martin fan ever since. (My favorite comedy movie: “Roxanne.”)

Last week, Apple TV + (subscription required) debuted a documentary “STEVE! (martin) a documentary in 2 pieces.” I’m watching and laughing and taking notes.

It’s great entertainment. It’s also a great study in personal branding. How did a guy who says he had “no talent” (that’s not true) become a giant star whose career spans more than a half-century? Many lessons to learn if you wish to build a personal brand and stand out in your niche.

Recommended Memberships

📚 Mastermind Book Club
Ted Prodromou and I have never done this before. But after hosting bestselling author Susan RoAne at our Mastermind Book Club meeting last week, we had to share the recording.

Susan is the bestselling author of “How to Work a Room.” For more than an hour last week, Susan told great stories, shared business-buildling insights, and answered questions.

The Club meets once a month — live on Zoom — to discuss a book Ted and I choose. We post meeting recordings in our clubhouse. This is the first time we’ve shared a recording with non-members.

If you like what you see, join the Club. It’s free.

🥳 Club Storyville is Now Open
Club Storyville is open! It’s an exclusive, online community and treasure chest for savvy business leaders who want to create more captivating, client-attracting, profit-generating emails, social posts, videos, landing pages, and other content — without getting stuck or working their tails off…

…and during our grand opening celebration, you can join at a discounted rate.

Details and sign-up here.

Words to Ponder

“It’s very difficult to distinguish between what a person believes and what they say they believe.”

– Daniel Kahneman

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.