RecomMONDAYtions ~ 2024.03.04
Radiator Cover, February 2024 #allthisusefulbeauty #stuffinmyhouse
Podcast (Story Power Marketing Show)
The Secret to Create 30 Days of Content in Just 90 Minutes a Month
Aaron Witnish is the co-founder of contentonly.au which specialises in an extraction system that creates 30 days of content In just 90 minutes a month.
Aaron’s been marketing online since 2008, has built two marketing agencies, and has 15,000+ personal followers across Linkedin, Facebook, Instagram, and YouTube.
He’s also been on Grant Cardone TV and hosts “The Build Your Personal Brand and Content Marketing Podcast.”
DISCUSSED IN THIS EPISODE
~ A Streamlined Approach for Creating Quality Content
~ The Key to Using Email and Social Marketing in Tandem
~ Building Trust With Short-Form and Long-Form Content
~ Creating Authentic Content That’s On-Brand Without Scripts or Preparation.
~ How to get 100s of Relevant New Content Ideas
View/Listen on Story Power Marketing Show Website
You’re Invited
How to Put Personality In Your Content So You Stand Out, Attract Raving Fans, and Land More/Better Clients
This Wednesday: A free masterclass on March 6, 2 p.m. ET, 1 p.m. CT because…
…People don’t hire you based on what you know. They hire you based on who you are. I will share proven strategics, tactics, and frameworks to weave personality into your content so prospects will know, like, trust, and HIRE you. Click the button below to save your seat…
Recommended Viewing
How to Make Learning as Addictive as Social Media
When Luis von Ahn built Duolingo, the language app we adore, he had a dilemma: Can an educational tool compete with social media giants like Instagram or TikTok? Short answer: Yes. In this TED talk, von AHN describes how Duolingo uses social media and gaming tactics to make learning enjoyable, while also spreading education globally.
So many valuable business lessons in this video for anyone who packages their expertise for sale.
(Thanks to Tim Ferriss for introducing this to me)
Recommended Reading
A Powerful Lesson From a McDonald’s Mishap
When describing how Duolingo became so popular, founder Luis von Ahn said, “We made the broccoli taste like dessert” (see video above).
Good metaphor. Makes sense.
But it doesn’t translate well to real life — especially if you’re a fast food giant, trying to introduce healthier offerings to your menu.
Here’s one from the archives about McDonald’s failed effort to introduce bubblegum-flavored broccoli.
The Game You’re Guaranteed To Lose
To engage or not to engage? That is the question when critics and trolls come calling. The more you send/post, the more likely critics and trolls will respond.
I love this post from copywriting legend John Carlton who offers simple, helpful advice on how to deal with this when it happens.
Recommended Listening
Van Morrison: You Make Me Feel So Free
Van Morrison has a zillion songs I love. This one might be my favorite.
Words to Ponder
“Attitude. Optimistic people work through setbacks and trauma… while pessimists settle into a funk that can’t be budged. And it’s a CHOICE. At some point in your life, you choose to either live in gloom or sunlight.”
– John Carlton from his book
Simple Success Secrets No One Told You About
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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