RecomMONDAYtions ~ 2023.08.28
Article
Indiana Jones and a Super Simple SEO Hack
“The Holy Grail of SEO isn’t a secret algorithm or magic keyword potion. It’s about understanding what people are REALLY searching for.” So says my pal Adam Kreitman who (understatement alert 
) knows what’s he’s talking about when it comes to marketing — especially the search engine part. This is a great article.
Events
Your Story Is Not About You | Master Connector Show Episode #128
(Wednesday, August 30, 1 PM ET)
One of the biggest mistakes business people make when they weave stories into their content: They think it’s all about them. So they dish out content that bores the audience and turns them away.
Tune in Wednesday to the Master Connector Show with Steve Spiro and Cameron Toth when we’ll discuss how to create content that is NOT all about you — so your audience tunes in, turns on, and acts.
Steve and Cameron record/broadcast the show live. Register for a seat here.
Resources / Tools
AdBlock for Chrome
This is one of my favorite Chrome extensions. I blocks pop-up ads, autoplay videos, and other garbage that you don’t want to see when you browse the web. You can easily turn it off and on so you can load pages that otherwise wouldn’t load with an ad-blocker running. You won’t realize how much you needed this tool — until you start using it.
Last Chance for the Raise Your Bar Summit
The Raise the Bar Summit
The Raise Your Bar Summit ends this week, but you can still get get the recordings.
Yours truly + 20 other business experts have shared their expertise via interviews with Ann Carden. The lineup includes: Dave Gambrill, Lea Woodford, Marc Mawhinney, Nina Hershberger, Milana Leshinsky, Nancy L. Erickson, Amy Walker, Tom Ladegaard, Steve Rosenberg, Tom Poland, Sheryl Plouffe, Beate Chelette, Kris Miller, AJ Rivera, Elena Daccus, Abigail Tiefenthaler, Shanel Evans, Shay Wheat, and Trish Carr.
Upgrade to the VIP Inner Circle and get lifetime access to all 21 recordings.
Details and registration here.
Podcast
How to Ask for What You Want – Without Being a Pushy Pest (with Maryanne Dersch)
Can you imagine asking for anything, including money, with ease and confidence? How great would it be to have a community excited to donate so you can thrive in any circumstance? Maryanne Dersch helps nonprofit leaders master the art of influence so they can ask for and receive all they want, need, and deserve without feeling rejected, ineffective, or pushy.
She spent thirty years helping nonprofit organizations communicate more effectively. From those experiences, she authored Courageous Communication: Why Codependence is Making Your Nonprofit Brand Boring and What To Do About It. She hosts The Influential Nonprofit podcast and the annual Donor Attraction Forum virtual event.
She’s known for her love of ultrahigh heels, extra-large Diet Cokes, and short karaoke rotations.
DISCUSSED IN THIS EPISODE
~How to Get Over That Yucky Pitch Feeling by Understanding What Your Job Really Is
~Deprogramming Your Misunderstandings About Sales to Unleash Your Philanthropic Heart
~What “Influence” Really Means
~How to Overcome Frustration in Relationships
~How to Unleash the Power of Storytelling
View/Listen on Story Power Marketing Show Website
Music
“Stay Gentle” by Brandi Carlile
Melissa and I saw Brandi Carlile last night in Forest Park, around the corner from Story Power HQ in St. Louis. Wow! she’s good. She opened the show with “Stay Gentle” — a lovely song with lyrics we all can take to heart.
Words to Ponder
“Not everything that counts can be counted and not everything that can be counted counts.”
– Albert Einstein
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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