RecomMONDAYtions ~ 2023.08.14

You’re Invited…

 The Raise the Bar Summit
I’m very choosy about the events I associate with. When Ann Carden invited me to speak at her event, I jumped at the chance — because Ann is a business coach I respect and she filled the speakers roster with so many other great people.

You can register now for the Raise Your Bar Summit which will include presentations by: Marc Mawhinney, Milana Leshinsky, AJ Rivera, Tom Poland, Amy Walker, Elena Daccus, and me — among many others.

For 11 days, starting on Monday, August 21, the summit will deliver daily presentations (to your inbox) with best strategies, tactics, and secrets to help you raise your influence and grow your business. .

If you want lifetime access to the recordings (plus other bonuses), you can get a VIP ticket for a small fee.

Register here.

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Podcast

 How to Go from Unknown to THE Sought-After Expert (with Ann Carden)
Speaking of Ann Carden, she’s my guest on the latest episode of the Story Power Marketing Show podcast. Ann has more than forty-one years of business, marketing, and sales experience with over thirty years as an entrepreneur. She has built seven successful businesses (selling five) and is the current owner of two.She has been coaching and consulting for the past eleven years and has worked with several hundred small business owners, consultants, coaches, and professional entrepreneurs in over fifty different types of businesses to further their success.

DISCUSSED IN THIS EPISODE

~How to Build a Powerful Expert Authority Brand

~Why You Should Embrace a Mindset Geared for Making Impact, and What That Means

~How to Change Your Investing Mindset by Viewing Money as a Tool

~The Real Question You Should Ask When Pursuing Your Dreams

View/Listen on Story Power Marketing Show Website

Listen on Apple Podcasts

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Book

 How to Write One Song (by Jeff Tweedy)
On its surface, this book is about songwriting. If you’ve ever wanted to write your first song, or if you want to write more songs better, you’ll love this book.

But it’s more than a book about songwriting. It’s a book about the creative process. It’s a book about mindset. It’s a book about sharing your gifts with the world.

If you want to generate better business content, show up with greater authority and confidence, and — yes — product better art, this book is for you.

I recommend the audio version (read by Jeff).

It’s a short book. You’ll have plenty of time to read/listen before August 24…

…when we’ll discuss the book at this month’s meeting of the Mastermind Book Club. (see below).

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More Events

 5 Ways to Generate More Revenue without Having to Generate More Leads
(Thursday, August 17, 3 p.m. ET) 

Another 5in25 training — five tips in 25 minutes, plus Q&A.

Where: Live on Zoom

What: Dean Isaacs and I will share 5 tips to reveal:

✓ The fastest and easiest way to increase revenue without pitching ANYONE.

✓ What you must do NOW to keep your ad spend may spinning down the toilet.

✓ How to harvest the gold in your customer list.

✓ The “kiss-and-make-up” method to generate sales.

✓ How to improve and expand your sales team without spending a penny more on payroll.

…and more.

 Mastermind Book Club re: How to Write One Song
(Date change: Thursday, August 24, 2:30 PM ET) 
As I mentioned above, I love this book. Ted and I will discuss it — live on Zoom — with Mastermind Book Club members. You don’t have to read the book to join the discussion. We designed the club so we can compare notes on great books and discuss ways we can implement business-building strategies and tactics we draw from the book. Click the headline above to visit the Book Club website where you can join for free. Club members receive email notes with links to the Zoom room.

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Article

 Their Marketing Does Not Apply to You
Here’s a great article, published on LinkedIn by Michael Katz, about why you’ll stumble if you copy the way big brands market. As I’ve said often, paid brand building (think Goodyear Blimp) may seem like a great idea (because big, successful companies do it). But it rarely works for smaller businesses. Michael offers a better approach, rooted in the same principles I apply and teach.

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Resources / Tools

 Vimeo is Getting Better and Better

I’ve been using Vimeo to host videos for years. I like it better than YouTube for many things — especially when I want to restrict access to a video. (YouTube is better if you want people — and search engines — to find your videos)

Vimeo has added a lot of great functionality lately. So even if you’re “familiar” with the platform, dig deeper, and you’ll discover some video creation gold. Examples:

• You can automatically send Zoom recordings straight into Vimeo without manual downloading and uploading.
• Vimeo will automatically transcribe your videos for you.
• You can edit video content by editing the written transcript (i.e. delete a paragraph of text from the transcript and the corresponding section of the video will delete).
• You can create quick selfie/screen-capture videos (similar to Loom) that you can deliver by email. Great for quick thank you notes, training videos and more.

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Words to Ponder

❝People who perform at a higher level set standards, not goals. Ultimately in life, you don’t always get your goals, but you will always get your standards.❞

– Ed Mylett