RecomMONDAYtions ~ 2023.06.12

Events

(All times EASTERN) 

 Collaboration Strategies for a Changing Landscape
(Wednesday, June 14, 2-3 PM ET) 
R.J. Redden and Dean Isaacs host this monthly roundtable designed for forward-thinking decision makers, entrepreneurs, and service providers. They’ll explore the transformative power of collaboration. 

 Try New Things in Your Outreach
(Thursday, June 15, 5-7 PM ET)
A great networking/learning event hosted by Lynn Whitbeck, Lesley Nase, and Jennie Eriksen who promise you’ll “…learn actionable strategies, tools, and tips to connect, nurture, and convert your dream clients with outreach.” 

Article

 “Show and Tell“
My friend Jack Turk is a brilliant copywriter and writing teacher who nails it in this LinkedIn article. Here’s the big idea: “When telling stories, you want to spend more time showing the emotional impact of what’s taking place, rather than just talking about it.” Read the article to see great examples of this principle at work. 

Resources / Tools

 Better Bookmark Management with Raindrop.io
I use Raindrop to save, organize, and search bookmarks across multiple devices. If you’ve ever been frustrated with the bookmark managers built in to your browser, try Raindrop for free — and then check out the premium version which is well worth the $28/year investment. 

Podcast: The Story Power Marketing Show

  Why Marketing Should be a Family Affair (with Brian Kurtz) Here’s my interview with marketing legend Brian Kurtz. We discuss: Gene Schwartz and the craft of assembling content. Eternal fundamentals of direct response marketing — and how to adopt them to the modern world. Brian’s Titans Xcelerator and the power of group genius. The difference between Ben Settle’s “warrior followers” and Brian Kurtz’s online family — and what that means for marketing and sales. The difference between authenticity and consistency and why it matters. The “Overdeliver” book and Brian’s upcoming bootcamp. 

View/Listen on our site
Listen on Apple Podcasts

Book

 “Never Split the Difference” by Chris Voss
This book dramatically changed how I sell. It’s written by a former FBI who draws from his experiences to deliver valuable lessons. Here’s the publisher’s description:

“Everything we’ve previously been taught about negotiation is wrong: you are not rational; there is no such thing as “fair”; compromise is the worst thing you can do; the real art of negotiation lies in mastering the intricacies of No, not Yes. These surprising tactics—which radically diverge from conventional negotiating strategy—weren’t cooked up in a classroom, but are the field-tested tools FBI agents used to talk criminals and hostage-takers around the world into (or out of) just about any scenario you can imagine. In “NEVER SPLIT THE DIFFERENCE: Negotiating As If Your Life Depended On It,” former FBI lead international kidnapping negotiator Chris Voss and co-author Tahl Raz break down these strategies so that anyone can use them in the workplace, in business, or at home. 

This is the July selection for The Mastermind Book Club. Join The Club and join the conversation. 

Quote to Ponder

❝ Persuasion is not about how bright or smooth or forceful you are. It’s about the other party convincing themselves that the solution you want is their own idea. So don’t beat them with logic or brute force. Ask them questions that open paths to your goals. It’s not about you. ❞

– Chris Voss
 from Never Split the Difference