Pot Peddler Takes Product Demos to New Highs

can-shops-comic

Ripped from the headlines…

…another story for the “you can’t make this stuff up” file…

Last month, government killjoys in Baltimore shut down a dispensary after a surprise inspection revealed illegal try-before-you-buy activity.

Turns out Cookies dispensary fired up free samples – token tokes – for anyone strolling by. 

According to the shut-down notice, the inspector saw, “…large plumes of medical cannabis smoke being blown from a large gun aparatus into the mouths of persons outside the dispensary.” 💨 💨 💨

(And I thought the free samples at Costco were fun!) 

Anyhoo… there seems to be a law against that. So Cookies’ client-attraction strategy has crumbled. 

What does this mean for you and your business? 

Let’s start with the obvious: Don’t dish out free samples of controlled substances. The government frowns on that. 

But here’s the more applicable lesson…

Try-before-you-buy draws prospects in.

That’s true for dispensaries.

That’s true for you.

Authors, coaches, consultants, professional service providers, or anyone else selling a product or service can turn an “I’m-not-ready” prospect into a “hungry-to-hire-you” client.

If you offer a free taste, they’ll be oh-so-hungry!

Offer…

…a free chapter of your book on your website or social channels…

…a laser coaching session to demonstrate your approach…

…a 30-day free trial for your software or service.

Prove you’re the real deal (not blowing smoke 🤪), and prospects will gobble up your products or services like Oreos at a bong-fest.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

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4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.