Monday Mash-Up ~ Vol. 2, Ep. 38


Recommended Resource
An Apple App to Control Procrastinating Impulses

I got a great tip the other day from copywriter Daniel Throssell. He uses an app on his Mac called “SelfControl.” At hours he controls, the app will block him from accessing the distracting websites he doesn’t want to visit — social media, email, etc.

If you’re prone to distraction and procrastinate while visiting social sites or checking your email, give this a try. There are many similar apps for Windows PCs.

Recommended Listening
Harnessing the Creative Power Within You

See the Pablo Picasso quote before. It reminds me of a story that Dixie Gillaspie told when she was a guest on my podcast, The Story Power Marketing Show. In that episode, Dixie and I discussed how to harness our creative power to generate great stories and other content. It’s worth a listen/watch if you ever struggle to summon creative “magic.”

Recommended Reading
Headline Advice – Separating The Good and Bad Advice

I love this article from the Content Marketing Institute. It exposes some of the conflicting advice re: headline writing, and offers some actionable, accurate advice.

Recommended Reading
Marketing Lessons from Horror Films

It’s Halloween in six days. Here’s some spooky, spot-on marketing lessons drawn from horror movies. My favorite: Heighten emotions… Read on for the details.

Words to Ponder
From Pablo Picasso

“Every child is an artist. The problem is how to remain an artist once he grows up.”

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

3) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

4) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

5) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

6) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.