Monday Mash-Up ~ Vol. 2, Ep. 18

persuasion

Timeless Marketing Wisdom
Two Masters Discuss the Power of Storytelling

Daniel Levis is one of my mentors, one of the smartest and most successful marketers I know.

Joe Sugarman is a legendary marketer, one who taught Levis many important lessons — especially about the power of storytelling in marketing.

Here’s an interview Daniel conducted with Joe. This is many years old. But don’t think it’s outdated. There’s timeless wisdom here that can help any business person who wants to create and deliver more powerful stories.

Recommended Viewing and Reading
Writing Tips from 15 Greats

The minute I saw the infographic in this article, I printed a copy and tacked it to my bulletin board.

15 Writing Lessons From Successful Authors (And How to Apply Them)

Tips from Toni Morrison, Stephen King, C.S. Lewis, and other authors I love.

This is not a collection of highbrow literary lessons for aspiring novelists. These are quick tips that apply to all of us who write for business — including marketers.

Great stuff!

Recommended List
LinkedIn Master Chats with the Copywriting Great

When Ted Prodromou talks about LinkedIn, I listen. When David Garfinkel talks about copywriting, I listen. That’s why I listened to (and loved) this episode of Garfinkel’s Copywriters Podcast with Prodromou as his guest. This conversation is loaded with marketing wisdom.

Recommended Re-Reading
The New Edition of Robert Cialdini’s Classic

Robert Cialdini has released a new and expanded version of Influence – the Psychology of Persuasion.

This is a must read for anyone who wants to understand the psychology of why people say yes and how to apply these insights ethically in business and everyday settings.

This new and expanded edition offers new research, new insights, new examples, and online applications.

Words to Ponder
Jeannette Rankin Gives You The Green Light

Jeannette Rankin, the first woman elected to the U.S. Congress, died 48 years ago this week. She said this once:

“Go! Go! Go! It makes no difference where, just so you go! Go! Go! Remember, at the first opportunity, go.”

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

Want to get great content like this...

...delivered straight to your inbox?

Join our email list...

Hidden
This field is for validation purposes and should be left unchanged.

Post Categories

Previous Post

Next Post

Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.