Monday Mash-Up ~ 2022.12.19
Recommended Reading
Rudolph’s Origin Story
Who doesn’t love that red-nosed reindeer?
He came from the imagination of Robert May, a copywriter who introduced Rudolph in a storybook written in 1939 for Montgomery Ward department store.
Here’s anĀ articleĀ from theĀ Jacksonville (IL) Journal-CourierĀ that tells the story.Ā
Recommended Listening / Viewing
How to Gain the Clarity and Focus to Create Meaningful Change
The latest episode on the Story Power Marketing Show podcast…
Terry Yoffe is an Executive, Business and Career Coach. She has been coaching for over 19 years, after many years in both corporate and entrepreneurial roles. She brings an impressive breadth and depth of knowledge to her coaching and specializes in global business relations, which is critical to her work with international clients.
Terry helps her clients maximize their talents and achieve their full potential. She employs a two-step process: having the client clarify their goals and then developing a focused strategic plan.
DISCUSSED IN THIS EPISODE:
- How to create extraordinary change in your business and life
- Why simple shifts in perspective can make all the difference
- How to establish change-creation as a habit ā to make provide consistent service and make a greater impact
Here’s anĀ excerpt video.
Full episode video and audio:Ā here. You also can find the podcast by searching for “The Story Power Marketing Show” wherever you find your favorite podcast.
Year-End Reading
Top 100 Tech Innovations
I’m a sucker for thoseĀ best-of…Ā lists that run every December. Here’sĀ one of my favorites listsĀ from this month: The top 100 new technology innovations of 2022 (from Popular Science).
So many cool innovations. My favorite: “AuriNova by 3DBio Therapeutics: A replacement ear thatās made from ear cells.”
Recommended Viewing
Mike White on Finding that Creative Spark
I’ve been watching The White Lotus, a critically-acclaimed television series on HBO, created and written by Mike White.
Here’s aĀ cool videoĀ in which White talks about finding the “creative spark.”Ā
Great stuff for anyone who wants to create anything — including creative emails, social posts, and other business content.Ā
Words to Ponder…
re: Quality Content
āQuality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience.ā
ā Ann Handley, CCO, MarketingProfs
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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