Monday Mash-Up ~ 2022.12.05

Recommended Resource
Briskine is a Huge Time-Saver

Briskine is my new favorite productivity tool.

It’s a browser plugin (Chrome, Safari, Firefox, etc.) that allows you to create and save message templates to drop into Gmail, Outlook, Facebook, LinkedIn, and FB Messenger. 

Example: I have a few standard messages I like to send after I connect with someone on LinkedIn. I’ve saved those messages as Briskine templates. 

After I connect, I right click in the LinkedIn messaging window, choose the message I want to drop in, and it’s done. 

This is a huge time-saver if you have messages messages you use repeatedly in email or social. 

Briskine is free for individual users (up to 30 templates) or $7/month/user for unlimited templates, people, and team sharing. 

Recommended Listening / Viewing
Social Marketing Secrets to Drive More Traffic & Sales

Dan Shinder is a social marketing expert who reached more than 120 Million people in 2021 – 100% organically, with no paid ads, boosted posts, or SEO.

Through Drum Talk TV and other brands, Dan has built a following of more than 1 million active followers – and adds 4,500 a week from 130 countries. He draws from his experience and success to teach others how to grow brand awareness, increase engagement, and drive more sales.

What Dan teaches can work for virtually any business in any industry, from a local model to global! Dan also has a “Done-For-You” service as well.

DISCUSSED IN THIS EPISODE

• The biggest mistakes start-ups, seasoned entrepreneurs, and legacy brands all make with social media content marketing.
• Busting 3 of the biggest myths in social media marketing.
• Understanding how these topics really work.
• How to apply real strategies that will improve results.

Here’s an excerpt video.

Full episode video and audio: here. You also can find the podcast by searching for “The Story Power Marketing Show” wherever you find your favorite podcast.

Recommended Reading
Why Facing Death Is The Key To Success

Regular readers know I’m a big Ryan Holiday fan. The author of The Daily Stoic and several other outstanding books always shares great insights in his writing and videos.

This 8-minute video seems to delve into a dark topic. But it’s actually inspiring to hear Holiday discuss why reflecting and meditating on our inevitable death is critical to live life to the fullest. 

Recommended Reading
Debunking Email Marketing Myths

I founded an email marketing software company in 2001 and began hearing “email marketing is dead” in 2002. That myth persists — year after year.

Here’s a great article that reminds us that email marketing is very much alive. It also debunks other email marketing myths. Great insights for those who want to elevate their email marketing. 

Words to Ponder…
…from Air BnB’s Co-Founder

I love airbnb. I used the service to find great places throughout France where Melissa, Maddie, and I stayed during our recent vacation.

I also love this quote from Brian Chesky, airbnb’s founder and CEO:  

“Build something 100 people love, not something 1 million people kind of like.”