Make Your Marketing 12.6x More Memorable
A very short story about the power of stories:
Once upon a time, a business professor at Stanford University asked his students to give one-minute speeches with three statistics and one story.
After passing some time following the speeches, the professor quizzed his students on what they heard.
Only five percent remembered a single statistic.
Sixty-three percent recalled the stories.
Wowza!
63% vs. 5%. Thatās a 12.6x difference.
The professor was Chip Heath, co-author of the bestselling book Made to Stick.
The moral of this tiny tale:
Stories stick.
We humans are wired to remember stories.
So humans who weave more stories into their marketing content willā¦
ā¦be more memorable,
more stand-out-able,
and more hire-able.
(The data don’t lie.)
If you want to weave more stories into YOUR marketing content (why wouldnāt you?), see the p.s. Lots of options.
Thanks for reading and have a great weekend.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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