Leonardo DaVinci and I Have This Problem in Common

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Better late than never.

I finally finished writing the book called:

Story Power Marketing
Proven Methods to Create Client-Attracting, Profit-Generating Content – Without Getting Stuck

I’ve been working on this book for a while…

…a long while.

Far too long, really.

At one point, my publisher threatened to charge me an additional fee if I didn’t get off my butt and get it done.

Lots of reasons it took me so long.

My “perfection problem” is a biggie. I’d draft a chapter and then come back to it. I’d tweak this and that, trying to make it better, trying to make it “perfect.” It became a vicious cycle.

And this project, which I could have finished many months ago, dragged on and on and on.

I guess Leonardo DaVinci and I have that in common.

In 1480, monks hired DaVinci to create a painting of the Adoration of the Magi.

He started the project, but he stopped before finishing.

He imagined the perfect painting, but he couldn’t achieve that perfection.

So he abandoned the unfinished work (He had lots of unfinished works).

The monks canned Leonardo and gave the job to Filippino Lippi.

Art historians say Lippi’s Adoration is way worse than DaVinci’s… except…

…it’s finished.

DaVinci was the better painter. But Lippi met deadlines, delivered the goods, and cashed in.

Today, we call DaVinci a genius and gawk at his works in museums.

But back in the day, he was just another starving artist who struggled to run his business and get paid.

The bottom line: Leonardo DaVinci had a perfection problem.

When it comes to my book, so did I.

Maybe the book is better today than it would have been so many months ago. But it was good enough before I tried to make it perfect. And, of course, there is no “perfect.”

if I had released it sooner, I would have reaped the business benefits sooner.

Action drives business. Inaction kills it.

Remember that the next time you’re thinking, “I can’t launch an email campaign because I’m not a good enough writer.”

(You’re good enough, or you can hire someone who is good enough.)

Think of Lippi cashing in the next time you re-edit content, over and over again, because it’s “not quite right.”

(It’s right enough or you can hire someone who can quickly make it right enough.)

If you wait and wait and wait and wait and wait and wait and wait…

…until your stuff is practically perfect, you choose inaction over action.

Then, like DaVinci and me, you will have a perfection problem that becomes a business problem.

Want a free .pdf copy of the book after I publish it? Reply to this email with “IMPERFECT,” and I’ll send it to you when it’s published.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.