How to Keep the Content-idea Well Flowing Forever


“Oily242” wants to throw in the towel. Writer’s block has wrecked him.

He creates a “ton of content” for a startup — a blog/article each day, five LinkedIn posts per week, one weekly post on X, and a bi-weekly email newsletter.

And now the well runs dry.

In an online forum, Oily242 said, “I’m drawing blanks. How many new ways can you realistically market the same topic for a company/client?”

My answer:

Lots of ways.

For me, the content well never runs dry. Why? Two reasons:

1) I create story-powered content. I have a bottomless well of stories from which I draw.

2) I have a systems and tools to find the right stories to wrap around any topic I choose.

Last year, I revealed those systems and tools in a training called:

“How to Generate a Flood of Client-Attracting Content Ideas”

Would you like a link to the recording?

If so, reply to this email with “Don’t Draw Blanks” and I’ll send it to you.

Thanks for reading.

p.s. If you’re a member of Club Storyville, no need to reply. You already have a copy of the video in the Club.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.