How I Turned Nicole Kidman + Tom Cruise’s Love Story Into a Biz-building Email…
When Tom Cruise and Nicole Kidman were a couple, she bought him a star.
Nicole broke open the piggy bank, dished out a few shekels to one of those star registries, and dubbed the celestial body, “Forever Tom.”
I thought that was kind of amusing and interesting so I wrote an email about it several years ago.
On Tuesday, during Club Storyville’s monthly meeting, I pulled back the curtain and broke down how I created that email.
I call this the “Story Behind the Story.” By seeing the choices I made in creating that email, Club Storyville members discovered:
✓ Strategies I use to write magnetic subject lines.
✓ How to add personality to your content so it draws readers in.
✓ A sales-supressing mistake I made (all those years ago) that I never make these days.
✓ How to turn an amusing, interesting story (like the one about Nicole and Tom) into valuable content that helps you land clients…
…and more.
The reason I do these “Story Behind the Story” sessions: They help Club Members discover the simple steps they can take to:
…create more and better client-attracting content, without getting stuck.
Every month, I share a new “Story Behind the Story” — exclusively for Club Storyville members.
And today, I’m going to give you a free peek behind the Club Storyville curtain so you can decide whether this is the kind of club you’d like to join.
Here’s an excerpt from Tuesday’s meeting, including most of the “Story Behind the Story” breakdown of the Nicole and Tom” email:
After you get the Story Behind the Story…
…join the Club.
Club Storyville is an exclusive, online community and treasure chest for savvy business leaders who want to create more captivating, client-attracting, profit-generating emails, social posts, videos, landing pages, and other content — without getting stuck or working their tails off.
You can join the Club and spend 7 days there without spending a dime.
Click the button below to begin your Club Storyville 7-day trial membership.
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Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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