How Do You know If Your Marketing is Working
A marketing novice wondered whether a direct mail ad he received from a restaurant was any good. He described the ad in an online discussion board and waited for responses.
Dozens of people replied with all sorts of marketing advice.
Lots of them said they liked the ad.
Some asked to see the advertisement so they could analyze it more carefully.
Others said there was no way to know if the ad was good without assessing āa variety of factors.ā
One wise person replied, āIs the restaurant busy?ā
Pretty good question. The bottom line.
Sure, some businesses do wellā¦
…despite bad advertising.
And some businesses do poorlyā¦
…despite good advertising.
But more often than not, good marketing leads to a better, busier business.
Don't go away yet..
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