Here’s a Story About How to Begin a Story…


A cautionary tale:

A few years ago, I came across a marketing “expert” on LinkedIn who said you should NEVER begin a story by saying, in effect, here comes a story.

“Let the story speak for itself,” he said. If you need to tell someone a story follows, it’s not a strong story.

Ummmmmmmm… ⬆ that’s dumb ⬆ Don’t listen to that guy.

I offer a different take in The Story Power Profit Pack (pointer #48):

#48: Open Stories by Announcing “Here Comes a Story…”

Humans love stories. It’s in our DNA. So when you open an email, social post or other content by saying, “Heads up! Story below…,” your audience tunes in. They can’t help it.

Here are a few opening lines from my emails that tell readers a story is coming:

“Here’s a cautionary tale for you to tuck in your ‘how-not-to-network’ file.”

“Imagine this…”

“A quick story about the awesome selling power of social media (or lack thereof) …”

“You might get a kick out of this…”

(Astute readers may have noticed I opened this email with a “heads up…!”)

Speaking of The Profit Pack…

it contains 52 strategies, tips, and tactics (a.k.a. Pointers) to transform your content from ignored (prospect-repelling) to adored (client-attracting).

And you can have a copy in your hot little hands in about 43 seconds (give or take) if you click the button below and buy it now.

I don’t know how much you’ll profit if you implement all (or even a fraction) of the pointers in the Pack. I’m confident, though, that anyone who implements the pointers will generate far more than the $103 they invest for the Pack. See for yourself…

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.